Good Glamm Group, a South Asian content-to-commerce conglomerate, has acquired a majority stake in Organic Harvest—India’s largest ECOCERT certified Beauty and Personal care brand.
 
Good Glamm will be investing a further Rs. 75 crores (approximately $10 million) in growing the brand. This marks the entry of Good Glamm Group in the Organic Beauty and Personal Care (BPC) category. Following its success in India, the Good Glamm Group also intends to enter into the U.S. market during the second half of the year.

Plans for Organic Harvest

Started in 2013 by Rahul Agarwal, Organic Harvest will continue to work as an independent entity. Organic Harvest’s founder & CEO, Rahul Agarwal will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of Good Glamm Group along with Sukhleen Aneja, CEO, Beauty & FMCG Brands, Good Glamm Group, to accelerate Organic Harvest’s presence in India and globally.
 
The Good Glamm Group and Organic Harvest partnership came about based on a shared vision of the founders to leverage Content-to-Commerce to exponentially grow the Organic BPC category.

Leveraging Online and Offline Points of Sale

Organic Harvest has predominantly been an offline first brand. Now as part of the Good Glamm Group, Organic Harvest will be able to leverage the group’s large digital audience. The group’s impressive digital reach when combined with Good Glamm Group’s 50,000 offline points of sale across 150 cities gives brands within the Good Glamm Group an unprecedented omnichannel scale, further amplified by the group’s expertise in DTC growth, new product development and technology & data science.
 
Organic Harvest will have access to data-driven insights from the group’s content platforms into what consumers are looking for along with a strategic approach towards influencer marketing with Good Creator Co.’s full stack of influencer marketing services and solutions that are backed by data, technology and influencer and content expertise to create meaningful campaigns with measurable ROI. These campaigns will be integrated into Organic Harvest’s product development engine to accelerate the creation, launch and marketing of products across skin and personal care.
 
Darpan Sanghvi, Group Founder & CEO, Good Glamm Group said, ‘’We are incredibly excited to leverage the Good Glamm Group’s digital reach and content assets to allow millions of consumers in India to discover the amazing Organic Harvest brand and products”
 
Rahul Agarwal, CEO, Organic Harvest, commented, “With this partnership, our aspiration to become the world’s largest Organic personal care company, seems to be easily achievable. I am super excited to be a part of the group, and do some exceptional work with all co-founders.”
 
This acquisition is a continuation of the Good Glamm Group’s approach to acquiring innovative and fast-growing beauty brands in all the important categories of Beauty & Personal Care, and powering them by a content-to-commerce strategy.