01.17.22
Mielle Organics has announced it has restocked its new Sea Moss Collection, which already sold out since its recent launch. The soft launch of the new collection sold out online in less than 72 hours.
The new haircare line features a new 'anti-shedding' formula. Sea Moss Curl Pudding is shown above. It also includes Shampoo and Conditioner, Leave-In Conditioner, and Gel Hair Masque.
Mielle Organics is a fast-growing black-owned and women-led global beauty brand.
The new Sea Moss collection is in select Target locations across the U.S. It will also be available in select CVS locations in late January and additional retailers in 2022.
The line will includes five new products promoting the benefits of sea moss for "anti-shedding," inspired by naturalistas who are often affected by shedding due to stress, illness, aging, postpartum hair loss and more.
Monique Rodriguez, CEO of Mielle Organics, says, "The new Sea Moss Collection is a very exciting development...We have created a product that not only includes the health benefits of Sea Moss but can help women worldwide who are affected by hair shedding."
The new Sea Moss Collection is Mielle's 10th addition to their collection offerings and comes as the next generation in the brand's expansive product development plan post their recent 9-figure investment announcement with Berkshire Partners.