12.13.21
L'Oréal Paris USA commissioned 5 female artists to create NFT art— inspired by the brand's new Reds of Worth Colour Riche lipstick and its six shades of red.
The Reds of Worth NFTs will be available via auction on the OpenSea marketplace from December 13 – 15, 2021 with artists retaining 100% of primary sales.
The five artists are:
- Amber Vittoria - NFT is shown above, on left
- Arina BB
- Hueman - NFT is shown in the second slider above, on left
- Lili Tae - NFT is shown in the second slider above, on right
- Puks
She continues, "As a brand that is deeply committed to empowerment and inclusion, we are proud to build on our mission of supporting women and giving these artists a global platform to showcase their work."
More About the Auction & Artists
Each NFT will start at a floor price of $1,500. Fifty percent of up to one year of the secondary market sales will be donated to support Women of Worth, L'Oréal Paris' signature philanthropic initiative that recognizes women making extraordinary differences in their communities.Artist Hueman says, "I am so excited and honored to be partnering with L'Oréal Paris for its NFT program."
She describes her art, explaining, "My piece 'Radical & Free' is about women owning our power and is inspired by scientific research that proves humans emit light in extremely small quantities due to biochemical reactions. The human body literally glows; we are much more than our gender. There are so many layers beneath the surface, and they are complex, glimmering, and pulsing with our own inner light."
Artist Lili Taie says, "What I've learnt after joining the NFT community is that my creations matter. Putting myself in a bigger world could be intimidating but I've also been encouraged and lifted by so many fellow artists and supporters from all over the world."
She continues, "This project is an opportunity to inspire confidence through my artwork. I want to communicate how confidence contributes to one's own self value and how the color of red can be the spark to help achieve this."
The Lipstick—Reds of Worth by Colour Riche
Reds of Worth by Colour Riche is an array of the most elegant hues of red suitable for all skin tones.Featuring a rich and creamy formula that is non-drying and smudge proof, each lipstick is formulated with beyond color technology and enriched with blue pigments – in addition to Argan oil and Vitamin E for ultra-creamy pigmentation.
The elegance of the collection is so saturated, that it will certainly make a statement on every woman.
Available in six classic shades, as of November 2021, the collection is available at drugstores and mass market retailers nationwide.
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