12.06.21
Paulina Porizkova, supermodel, actress, and author, who is now 56 years old, is the star of Laura Geller Beauty's new campaign.
Earlier this year, Laura Geller Beauty made the bold decision to exclusively feature women over 40 in all of its marketing and social media messaging. By casting mature women who embrace their age, the brand is offering a refreshing alternative to the status quo.
"We want to make all women feel beautiful and worthy whether they're 19 or 90," says veteran makeup artist and brand founder Laura Geller. "Let's get old together—and look great doing it."
Born in Czechoslovakia, Porizkova has been in the spotlight for over four decades. Her career took off after she was on cover of Sports Illustrated at age 18 in 1984.
She uses her Instagram to spark critical conversations about grief, shame, and aging. She even created a hashtag, #betweenjloandbettywhite, to call out the fact that middle-aged women are overlooked.
"If you accept aging for what it is and forgo interventions like Botox, fillers, or a little nip and tuck, you get dismissed from the table until you're Betty White's age," explains Porizkova. "There is an invisibility period between J.Lo, who is 52 but looks like she's 39, and the octogenarian who is hip and cool because she's still youthful inside."
Porizkova's new partnership with Laura Geller Beauty is yet another example of how she's using her platform to normalize aging. "I love working with a company that gets it," she says. "I'm excited to reinforce the message that mature women are sexy, experienced, and powerful."