11.22.21
Mr. Bubble is celebrating 60 years, and to mark the milestone, the brand has launched a limited edition 60th anniversary powder bubble bath—in retro packaging.
The limited-edition Mr. Bubble Powder Bubble Bath's box design features the brand's iconic graphics, reminiscent of how its first box looked when it hit store shelves 60 years ago. The product's original nostalgic bubblegum scent was also brought back.
The Powder Bubble Bath is cruelty-free, paraben-free, and is gentle on sensitive skin.
Michelle Hanson, vice president of marketing at The Village Company, says, "The bubble bath category has continued to grow steadily. Mr. Bubble appeals to everyone, conjuring nostalgic memories for parents while getting kids excited for bath time."
Mr. Bubble was born in 1961 when Harold Schafer and the Gold Seal Company launched the original Mr. Bubble formula, which used powdered flakes that promised to "bubble kids clean" and "leave no bathtub ring." The brand continues to deliver on those claims today.