11.18.21
CoverGirl has named America Ferrera, best known for her starring roles on hit TV shows “Ugly Betty” and “Superstore,” as its newest brand ambassador.
“For me, beauty is about loving and accepting myself first and foremost and as a CoverGirl, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower,” said Ferrera. “I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a CoverGirl.”
“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the CoverGirl brand loves about her,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty, home to the CoverGirl brand.
“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural CoverGirl partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community,” Curti added.
Ferrera will be featured in campaigns that are yet to be announced.
“For me, beauty is about loving and accepting myself first and foremost and as a CoverGirl, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower,” said Ferrera. “I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a CoverGirl.”
“We have admired America for years and her message about owning your identity as your superpower. She is intelligent, authentic and fearless and always honors herself, which is exactly what the CoverGirl brand loves about her,” said Stefano Curti, chief brands officer, Consumer Beauty, at Coty, home to the CoverGirl brand.
“America is a powerful and thought-provoking role model and an advocate for individualism and inclusion, making her a natural CoverGirl partner, as we continue to make beauty accessible and inclusive, through products and campaigns that speak to all audiences, including the LatinX community,” Curti added.
Ferrera will be featured in campaigns that are yet to be announced.