11.15.21
Everist’s patent-pending waterless shampoo and conditioner concentrates have been selected by TIME as one of the 100 Best Inventions of 2021 internationally.
The hair care duo—3x concentrated, water-activated pastes made with clean and biodegradable ingredients—was featured on the prestigious list in the beauty category among only three other brands.
TIME’s list of the 100 Best Inventions celebrates products, brands and companies that are “making the world better, smarter and even a bit more fun.” To assemble its annual list, TIME solicited nominations from editors and correspondents around the world, as well as through an online application process. The media evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition and impact.
“We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, co-founder and chief brand officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.”
After launching Everist in February 2021 alongside its award-winning, patent-pending waterless hair care concentrates packaged in infinitely recyclable aluminum, Everist has since been working to bring forth clean, sustainable and performance-driven innovation that changes personal care routines and people’s perception of eco beauty. In October, the female-led company extended its line with the introduction of a waterless body wash concentrate, offering its consumers the perfect trio of shower essentials, all while propelling the brand’s expansion.
Rooted in its mission to democratize low-waste, sustainable beauty, the start-up plans to continue bringing positive and lasting change in an oversaturated industry. Part of its long-term growth strategy is the expansion of its retail presence and its new product pipeline, as well as the cultivation of its blossoming ‘eco-optimist’ community.
The hair care duo—3x concentrated, water-activated pastes made with clean and biodegradable ingredients—was featured on the prestigious list in the beauty category among only three other brands.
TIME’s list of the 100 Best Inventions celebrates products, brands and companies that are “making the world better, smarter and even a bit more fun.” To assemble its annual list, TIME solicited nominations from editors and correspondents around the world, as well as through an online application process. The media evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition and impact.
“We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, co-founder and chief brand officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.”
After launching Everist in February 2021 alongside its award-winning, patent-pending waterless hair care concentrates packaged in infinitely recyclable aluminum, Everist has since been working to bring forth clean, sustainable and performance-driven innovation that changes personal care routines and people’s perception of eco beauty. In October, the female-led company extended its line with the introduction of a waterless body wash concentrate, offering its consumers the perfect trio of shower essentials, all while propelling the brand’s expansion.
Rooted in its mission to democratize low-waste, sustainable beauty, the start-up plans to continue bringing positive and lasting change in an oversaturated industry. Part of its long-term growth strategy is the expansion of its retail presence and its new product pipeline, as well as the cultivation of its blossoming ‘eco-optimist’ community.