11.10.21
Shiseido has unveiled Inryu, a new ingestible beauty brand which aims to improve the overall health of skin from the inside.
When taken consistently, Inryu spreads beauty ingredients throughout the body. According to the brand, IN stands for inner beauty, and RYU means to flow.
Inryu was developed by China Business Innovation & Investment Office (CBI), established in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and new business development.
In recent years, due to the global environmental change and Covid-19 pandemic that impact people’s lifestyles, heath consciousness has increased significantly, says Shiseido. In Particular, the “inner beauty” category including methods such as adjusting eating habits and sleeping to improve the overall health of skin are getting more and more popular.
CBI, which focuses on the market trends of increasing beauty consciousness and the growing ingestible beauty product market in China, developed Inryu by collecting, analyzing and testing consumer insights and combining them with Shiseido’s innovation expertise in areas such as blood vessels research, ingredient development and emotional value development.
Through the launch of Inryu, Shiseido says it “provides opportunities to consumers to pursue beauty and wellness, as well as contributes to creating a sustainable society where everyone can experience happiness.”
Launching with three products, Inryu will be available in Shiseido stores in Japan starting January 2022, and on e-commerce platforms in China starting March 2022.
When taken consistently, Inryu spreads beauty ingredients throughout the body. According to the brand, IN stands for inner beauty, and RYU means to flow.
Inryu was developed by China Business Innovation & Investment Office (CBI), established in Shanghai in 2019 as an operational hub to promote innovations in existing businesses and new business development.
In recent years, due to the global environmental change and Covid-19 pandemic that impact people’s lifestyles, heath consciousness has increased significantly, says Shiseido. In Particular, the “inner beauty” category including methods such as adjusting eating habits and sleeping to improve the overall health of skin are getting more and more popular.
CBI, which focuses on the market trends of increasing beauty consciousness and the growing ingestible beauty product market in China, developed Inryu by collecting, analyzing and testing consumer insights and combining them with Shiseido’s innovation expertise in areas such as blood vessels research, ingredient development and emotional value development.
Through the launch of Inryu, Shiseido says it “provides opportunities to consumers to pursue beauty and wellness, as well as contributes to creating a sustainable society where everyone can experience happiness.”
Launching with three products, Inryu will be available in Shiseido stores in Japan starting January 2022, and on e-commerce platforms in China starting March 2022.