11.01.21
Pür has announced a collaboration with Nabela Noor—an author, designer, and CEO with a combined following of over 10 million across social media platforms—called Pür xo Nabela.
Noor is a first-generation Bangladeshi-American advocate and founder of her own brands, Zeba and Saara & Begum as well as her non-profit scholarship program, Noor House. Noor is also a voice for several marginalized communities including plus sized women, Muslims, and women of color around the world.
Noor was heavily involved with Pür in the creative process from start to finish. She wanted the collection to focus on inclusivity and multi-tasking products with shade names that are representative of her Bangladeshi heritage and packed with culturally rich ingredients such as Turmeric and Pomegranate.
“I hope that the Pür xo Nabela collection inspires you to celebrate yourself a little more - discover what makes you beautifully you and becomes a staple in your beauty routines,” said Noor. “This collection was designed with your self-love journey in mind. I wanted every product to be a gentle reminder through the names, purposes, and functionality that you deserve the love and care you so generously give to others.”
“We love the vision Nabela brought to this collection,” said Julie Campbell, vice president of marketing at Astral Brands. "Pür has had a close relationship with Nabela for years and our values on kindness, inclusivity, simplicity and wellness align perfectly. Nabela’s aura and work ethic mirrors the ideal Pür consumer; one who is unapologetically herself, hardworking, strong, and confident. Nabela has truly made this collaboration an effortless process and we were thrilled to partner with her."
The four-piece collection features a turmeric-infused cleanser and face mask, as well as a lip chubby and multi-purpose face, eye and cheek palette featuring eight pressed pigments. All eight shades were named by Noor, with each representing her Bangladeshi roots.
The palette features a mix of rosy blushes, brown mattes, metallics and neutrals that are uniquely formulated to deliver unrivaled color payoff with highly blendable textures.
Consumers can shop the entire collection online during the presale event from 10/29 – 11/3. The full launch will officially be live starting November 5 at 1pm ET online.
Noor is a first-generation Bangladeshi-American advocate and founder of her own brands, Zeba and Saara & Begum as well as her non-profit scholarship program, Noor House. Noor is also a voice for several marginalized communities including plus sized women, Muslims, and women of color around the world.
Noor was heavily involved with Pür in the creative process from start to finish. She wanted the collection to focus on inclusivity and multi-tasking products with shade names that are representative of her Bangladeshi heritage and packed with culturally rich ingredients such as Turmeric and Pomegranate.
“I hope that the Pür xo Nabela collection inspires you to celebrate yourself a little more - discover what makes you beautifully you and becomes a staple in your beauty routines,” said Noor. “This collection was designed with your self-love journey in mind. I wanted every product to be a gentle reminder through the names, purposes, and functionality that you deserve the love and care you so generously give to others.”
“We love the vision Nabela brought to this collection,” said Julie Campbell, vice president of marketing at Astral Brands. "Pür has had a close relationship with Nabela for years and our values on kindness, inclusivity, simplicity and wellness align perfectly. Nabela’s aura and work ethic mirrors the ideal Pür consumer; one who is unapologetically herself, hardworking, strong, and confident. Nabela has truly made this collaboration an effortless process and we were thrilled to partner with her."
The four-piece collection features a turmeric-infused cleanser and face mask, as well as a lip chubby and multi-purpose face, eye and cheek palette featuring eight pressed pigments. All eight shades were named by Noor, with each representing her Bangladeshi roots.
The palette features a mix of rosy blushes, brown mattes, metallics and neutrals that are uniquely formulated to deliver unrivaled color payoff with highly blendable textures.
Consumers can shop the entire collection online during the presale event from 10/29 – 11/3. The full launch will officially be live starting November 5 at 1pm ET online.