10.28.21
ColourPop Cosmetics is launching a Nightmare Before Christmas makeup collection, just in time for Halloween. It drops at 1 pm EST today.
The packaging, which features lots of purple and black, includes illustrations of the characters in the classic Tim Burton film. As an added bonus, and very creative twist, the cartons are printed with inks that are activated by blacklight, so consumers can watch them glow in the dark. Part of the packaging also doubles as Christmas ornaments.
The Nightmare Before Christmas Makeup Collection
ColourPop Cosmetics' Nightmare Before Christmas collection includes "Trio of Terror"—the brand's "Jelly Much Shadows." The innovative water-based gel eyeshadow is a long-wearing pigment with multi-dimensional shine.The 12-pan palette is filled with smoky neutrals, vibrant pops of color, and saturated jewel tones.
The line also features Lux Lipstick Decorations, BFF Liquid Liners, Master of Fright Glitterally Obsessed, a Zero Blending Sponge, and Face Crystals.
Makeup artist Nataliya @nataliya_makeup created the eye look shown above.