11.10.21
Billie Eilish’s highly-anticipated signature fragrance, made in partnership with Parlux, has launched exclusively online.
Eilish by Billie Eilish Fragrances is an Amber Gourmand with a warm, cozy scent that is designed to “feel like home no matter where you are.”
The fragrance opens with sugared petals, accented by juicy mandarin and red berries. The heart of the fragrance unfolds with soft spices, rich cocoa, and creamy vanilla. It is anchored by base notes of warm musks, tonka bean, and sleek woods.
Eilish is vegan, cruelty-free, and made with clean ingredients.
The singer-songwriter says she was "intimately involved in every step of the process and had full creative control," from the creative vision, to the bottle design, the packaging, the campaign, and the scent.
Furthermore, the bottle features a glamorous finish—it is gilded in amber-bronze.
Allure reports: "The best way I could describe it is the kind of fragrance you'd wear underneath the coziest cashmere sweater while staring out the window of a dimly lit coffee shop on a rainy evening. Or like sleeping in late on creamy silk sheets. Or a sexy marshmallow — the exact kind of scent I had anticipated from Eilish."
Eilish stated that she wanted the scent "to feel like a warm embrace." She explained, "Like what it feels like to feel your blood rushing through you. It's a scent that I've been chasing for years and years and years. It's my favorite smell in the world."
Lori Singer, president, Parlux Ltd, comments, “One of the most important parts of our partnership was making sure Billie was able to debut her signature fragrance through her own channels, on her own terms, to continue to connect directly with her fans. From the very first meeting to today's launch, Parlux worked closely with Billie to make sure every step of the process aligned with her vision, which included the fans being able to get the scent directly from her. After many months of a unique remote development process, we are so excited to introduce Eilish to the world.”
Eilish, $68, launches today direct-to-consumer on the brand's site.
Eilish by Billie Eilish Fragrances is an Amber Gourmand with a warm, cozy scent that is designed to “feel like home no matter where you are.”
The fragrance opens with sugared petals, accented by juicy mandarin and red berries. The heart of the fragrance unfolds with soft spices, rich cocoa, and creamy vanilla. It is anchored by base notes of warm musks, tonka bean, and sleek woods.
Eilish is vegan, cruelty-free, and made with clean ingredients.
The singer-songwriter says she was "intimately involved in every step of the process and had full creative control," from the creative vision, to the bottle design, the packaging, the campaign, and the scent.
A Uniquely-Shaped Bottle
The body-shaped bottle features engraving, and a woman's face. It is inspired by Eilish's favorite parts of the body, she states—the chest, neck, and collarbone.Furthermore, the bottle features a glamorous finish—it is gilded in amber-bronze.
It Smells Like Christmas
Eilish tells Elle.com, "It’s just very cozy to me and sensual. It makes me want to be curled up at Christmas."Allure reports: "The best way I could describe it is the kind of fragrance you'd wear underneath the coziest cashmere sweater while staring out the window of a dimly lit coffee shop on a rainy evening. Or like sleeping in late on creamy silk sheets. Or a sexy marshmallow — the exact kind of scent I had anticipated from Eilish."
Eilish stated that she wanted the scent "to feel like a warm embrace." She explained, "Like what it feels like to feel your blood rushing through you. It's a scent that I've been chasing for years and years and years. It's my favorite smell in the world."
Campaign Video
Debuting alongside the fragrance is the exclusive Eilish campaign video starring Eilish herself. To bring the fragrance to life, Eilish chose photographer Amanda Charchian, who worked with creative agency Mazarine New York, to capture the same feeling of warmth and sensuality in the film that the fragrance evokes on skin.Lori Singer, president, Parlux Ltd, comments, “One of the most important parts of our partnership was making sure Billie was able to debut her signature fragrance through her own channels, on her own terms, to continue to connect directly with her fans. From the very first meeting to today's launch, Parlux worked closely with Billie to make sure every step of the process aligned with her vision, which included the fans being able to get the scent directly from her. After many months of a unique remote development process, we are so excited to introduce Eilish to the world.”
Eilish, $68, launches today direct-to-consumer on the brand's site.