09.27.21
LA-based beauty brand BH Cosmetics has partnered with three-time Grammy nominee Doja Cat to launch the rapper's first-ever, highly anticipated makeup line. It's available now on BH's site, and launches at Ulta Beauty on October 3rd.
It's fitting that the pop star launch her own collection, since Doja Cat's makeup looks are often colorful, memorable, and copied by her fans. BH Cosmetics says the collection is "a mystical journey of discovery, full of sumptuous textures, high-impact colors and electrifying metallics."
Yannis Rodocanachi, CEO of BH Cosmetics, says, “Doja Cat is a true creative genius...she really is a 'badass' at heart...it was such a pleasure to embark on this epic adventure to make these concepts a reality. This was a truly authentic collaboration from start to finish.”
Rodocanachi told Allure, mentioning Doja Cat's new album, "With ['Planet Her'] in mind, we created our packaging together with glamourous gold foil and psychedelic mushrooms to be consistent with what she's putting out musically."
The collection is clean, vegan, and cruelty-free, like all of BH Cosmetics' products.
Why did Doja Cat choose BH Cosmetics?
It's a beauty collab that seems so 'meant to be.' Doja Cat, who is now 25 years old, bought her first eye shadow palette filled with rainbow hues when she was 14 years old—and it was by BH Cosmetics, Allure reported. Doja Cat stated in a press release: "This collaboration is such a full circle moment for me. I grew up doodling in school and always had an artistic eye, so naturally experimenting with makeup was a huge part of my life as a teenager."As the collection was being developed, Doja Cat wanted to ensure it contained multi-functional products and tools that she would reach for in her own makeup bag. She also wanted to pay homage to the vibrant makeup colors she often wears.
Alison Romash, deputy chief marketing officer & head of retail sales at BH Cosmetics, adds, “We couldn’t be more excited about launching this stellar collection at Ulta Beauty. It’s the perfect place to discover the luxurious quality of these products – they’re a real game-changer for the masstige makeup space.”
More About the #BHxDojaCat Collection
The new BH x Doja Cat collection features lots of shiny gold packaging, with a pretty nature-inspired decoration on palettes and cartons. Click through to our Instagram post below to see more photos.The collection includes:
- The Mega Palette – a 36 Color Shadow Palette
- Elements – a Mini Shadow Quad with 3 shades
- Flora – Powder Blush Trio with 3 shades
- Prism – Loose Powder Highlighter in 3 shades
- Blooming – Volumizing & Lengthening Mascara
- Goddess – Calligraphy Eyeliner in 3 shades
- Metamorphosis – 10 Piece Brush Set with Bag
- Reflection – Hand Mirror
- Mirage – Lip Balm in 3 shades
- Muse – Plumping Lip Gloss in 6 shades