08.30.21
Sormé has relaunched at CVS stores nationwide. The cosmetics brand says it approaches makeup from a skincare point of view.
For more than 20 years, Sormé has partnered with leading formulators and professional makeup artists to utilize the most advanced anti-aging technologies in its color cosmetics. Clinically proven age-reversing peptides are infused with healing vitamins, pure minerals, antioxidants, and active plant botanicals.
This combination of superior ingredients and high-definition pigments mixed with skincare additives are the basis to the creation of Sormé's professional grade cosmetics brand.
Founded by Morad Amirieh, his interest in the retail beauty industry began from his father who was a beauty distributor, which inspired him to ultimately build his own makeup brand. "I set out to create a cosmetics line that I would proudly share with my daughters," says Morad.
Sormé comes from the Egyptian name for the natural black "kohl," once used by Cleopatra.
Sormé's cosmetics line includes extreme payoff eyeshadows, moisturizing lipsticks and balms, nourishing bronzer duos, multi-functional blush sticks, vitamin-fortified eye and lip liners, and shea butter infused conditioning mascaras.
Concealers and BB creams are loaded with antioxidant enriched complexes that include ginseng, rosemary, argan oil, chamomile, and cucumber seed oil, along with natural SPFs to help prevent the skin from radical damage.
