08.20.21
Frida Baby has launched a new bath line—and created a "To Bathe or Not to Bathe?" guide for parents.
Celebs have been talking about whether it's necessary to give babies a bath every day, sparking a funny conversation on social media about how often everyone showers. See what a few celebs had to say on the issue in the Instagram post below. "I'm a big fan of waiting for the stink," said Kristen Bell, who has her own line of baby products. Ashton Kutcher weighed in: "If you can see the dirt on them, clean them. Otherwise there's no point."
In a clever promotion, Frida Baby settled the debate. The brand consulted pediatrician and mom Dr. Mona Amin, and created a guide filled with actionable advice for 50 everyday scenarios parents face. The "Yup" list includes "kitchen trash dumpster dive" and "all-day beach bum." A few of the surprising scenarios on the "Nope" list are "petting zoo party," "covered in makeup," and "wearing dinner all over."
Dr. Mona advised, "There's no need to bathe your 0-5 year-old every day. Shooting for 3 times a week is a good baseline. Remember, bathing your baby too much can actually dry out their skin."
Frida Baby's New Bath Line
Frida Baby says its new bath line is the first comprehensive set of bathing solutions that "grow with baby," from Newborn to Toddler. Its designed to "help parents take the tears out of tub time," the brand says.The designs are simple, seamless additions to any bathroom aesthetic. The line includes 4-In-1 Grow-With-Me Bath Tub, Soft Sink Baby Bath sets, Control the Flow Rinser, and Head Shoulders Knees & Toes Shampoo + Body Wash.
The shampoo bottle and ergonomic pump are both designed to make it easy for parents to use the product with one hand.
Download the free guide from Frida Baby's website. The new baby line is available on the brand's website, Amazon, and Target.
