Obagi has announced that its Obagi Clinical line is now available on Target's website, in the 'Premium Skin Care' category.
The brand is expanding its digital retail footprint in the skincare market by bringing on Target as a partner to make their line of medical-inspired skincare products more accessible to online shoppers.
Obagi Clinical says it leverages dermatologist-tested, technologically advanced formulas, including nature-identical ingredients, to address environmental and age-related skin concerns. The brand's goal is to offer professional skincare solutions to consumers outside of the doctors' offices. The formulas utilize powerful ingredients with proven performance including Vitamin C, Arbutin, Retinol, and Kinetin for effective results at home.
Jaime Castle, president, Obagi, states, "As we grow the Obagi Clinical portfolio, we wanted to work with retail partners who shared our vision for creating the future of skin health and our values of diversity and inclusion. We are excited to launch Obagi Clinical with Target on Target.com..."
Castle adds, "The line is formulated with advanced ingredients to address age-related skin concerns. Most importantly, the line is designed for and tested on all skin types and tones, something we are looking forward to working with Target to become more of an industry standard rather than the exception."
Through this new relationship with Target, Obagi is extending their expertise to the mass retail market to reach consumers seeking professional intervention for their skin care concerns—and also those who seek improvement in the signs of skin aging and improvement in their overall skin health.