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    Breaking News

    Lumson’s Minimalistic ‘Colour Journey’

    Cosmetic packaging based on ‘a new aesthetic and sensory experience’

    Lumson’s Minimalistic ‘Colour Journey’
    A unique choice for glass packaging
    Beauty Packaging Staff06.18.21
    Lumson, a provider of primary cosmetic packaging and dispensing systems, has combined bright, vivid and intense colors with creative, simple and minimalist packaging for a unique glass packaging experience, which they call Colour Journey.
     
    “Colour Journey is a trip through colour, in a moment in history where we all feel the need for more lightness and vitality,” explains Romualdo Priore, marketing director for Lumson. “Through the shades of colour, we’ve given a concrete answer to this need for joy and energy while continually maintaining a connection with the simplicity and elegance which define our designs. As was the case with TAG (Techno Airless Glass), one of our best-sellers, this packaging retains its original charm and sophistication but with added individuality and character. And it’s here where all of Lumson’s expertise, technical know-how, and technology is revealed: in the ability to be able to transform something so simple and basic into something unconventional.” 
     
    Priore further explains, “Thanks to colour, decorations, and features that enhance the sensory experience – a key element of cosmetic products – the simple and clean lines are given new life through the way light plays off the packaging and other novel effects. Vivid colours, the answer to our need for energy, literally ‘bring to light’ new emotions in us: Blue evokes trust and calmness, purple stimulates creativity and imagination, green induces balance and stability, and yellow reflects joy and optimism.” 
     
    From solid colours that slowly fade into a gradient effect, to pure high-intensity and semi-transparent colours that enhance the beauty of glass packaging—customers can choose from a wide array of shades or work with Lumson to easily create their own. 
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