06.15.21
Marc Jacobs Fragrances, a division of Coty Inc., is celebrating self-expression and spreading love during Pride Month.
The brand announced it will donate up to $50,000 to The Lesbian, Gay, Bisexual & Transgender Community Center (The Center)—and raising money through an interactive social fundraiser on Cameo.
The Center is a non-profit organization that supports the LBGTQIA+ community through multiple services including advocacy, health and wellness programs; arts, entertainment, and cultural events; as well as recovery, parenthood, and family support services.
Celebs Help Spread the Message 'We Are All Perfect'
The Perfect Marc Jacobs fragrance, which launched in August 2020—and just won two Fragrance Foundation Awards—is inspired by Marc Jacobs’ personal belief that 'we are all perfect as we are'— and is symbolized by the word ‘perfect’ tattooed on his wrist.Perfect Marc Jacobs is working with Cameo to give fans the chance to win one of 100 personalized Cameo videos from Lance Bass, Amanda Lepore, Chaka Khan, Kim Petras, and Shangela to remind them, or someone they love, that we are all #PerfectAsWeAre.
The Cameo sweepstakes will take place between June 14 and June 21.
In exchange for participation, Perfect Marc Jacobs will donate $100 for each entry, up to $50,000, to The Center.
Marc Jacobs says, “The Center is a place we have supported as a company for many years. We have worked with them in various ways for close to 20 years and I continue to really believe in the work they do."
Jacobs adds, "I have worked for most of my life to get to a place of comfort and confidence in who I am and I feel like The Center’s work is to help support people, in many ways, as they work towards their own version of this. The Center offers so many programs and so much support to a group of people who continue to have to fight for their rights and their safety every day. This Pride season I hope you will join us in supporting their mission.”
Continuing Support
This year’s charitable initiative will kick-off ongoing support for The Center, as Perfect Marc Jacobs has committed to making another donation to the non-profit organization in June 2022.Sue Nabi, CEO, Coty, adds, “At Coty, we believe in equality and inclusion for all and stand together with those fighting for freedom, justice, and equal rights...This unconventional fragrance finds beauty in its diversity and inclusivity, which has resonated globally.”
Marc Jacobs Fragrances also introduced a new Pride-focused campaign in-store and across digital—featuring talent Kai Isaiah Jamal, Enam Asiama and Tom Rasmussen.
