Charles Sternberg, Assistant Editor04.13.21
The Carlyle Group, a global investment firm, has acquired a majority stake in Beautycounter.
The partnership will allow Beautycounter to accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company's integrated, omni-channel business model. The transaction values the company at $1 billion.
Beautycounter’s Mission
Beautycounter is a mission driven, digitally native, clean beauty brand. The company's efforts have led the way for ingredient innovation and transparency, having introduced The Never List to ensure 1,800 questionable or potentially harmful ingredients are never used in its product formulations as part of its Blueprint for Clean; achieved clinically-proven product efficacy, creating award-winning makeup and skincare driving consumer loyalty; and prioritized advocacy, passing nine pieces of legislation to advance personal care product safety in the United States.
"In 2013, I launched Beautycounter with the simple mission to get safer products into the hands of everyone," said Beautycounter founder and CEO Gregg Renfrew. "Today marks an exciting and important milestone for our company and I am so proud to partner with Carlyle as we continue to work toward achieving that mission."
"We are so excited to partner with Gregg and her outstanding executive team to support Beautycounter's movement to bring safer products to consumers," commented Jay Sammons, head of global consumer, media & retail, The Carlyle Group. "Beautycounter is a pioneer and leader in the fast-growing clean beauty industry, and we see an opportunity to support a talented, founder-led team in amplifying the brand's mission to change beauty forever."
The investment in Beautycounter builds on Carlyle's long-term focus on partnering with founder-led brands focused on growth. Equity capital for the investment came from Carlyle Partners VII, an $18.5 billion fund that makes majority and strategic minority investments primarily in the U.S. in targeted industries, including Consumer, Media & Retail.
The partnership will allow Beautycounter to accelerate its strategic initiatives, including increasing brand awareness as well as bolstering the company's integrated, omni-channel business model. The transaction values the company at $1 billion.
Beautycounter’s Mission
Beautycounter is a mission driven, digitally native, clean beauty brand. The company's efforts have led the way for ingredient innovation and transparency, having introduced The Never List to ensure 1,800 questionable or potentially harmful ingredients are never used in its product formulations as part of its Blueprint for Clean; achieved clinically-proven product efficacy, creating award-winning makeup and skincare driving consumer loyalty; and prioritized advocacy, passing nine pieces of legislation to advance personal care product safety in the United States.
"In 2013, I launched Beautycounter with the simple mission to get safer products into the hands of everyone," said Beautycounter founder and CEO Gregg Renfrew. "Today marks an exciting and important milestone for our company and I am so proud to partner with Carlyle as we continue to work toward achieving that mission."
"We are so excited to partner with Gregg and her outstanding executive team to support Beautycounter's movement to bring safer products to consumers," commented Jay Sammons, head of global consumer, media & retail, The Carlyle Group. "Beautycounter is a pioneer and leader in the fast-growing clean beauty industry, and we see an opportunity to support a talented, founder-led team in amplifying the brand's mission to change beauty forever."
The investment in Beautycounter builds on Carlyle's long-term focus on partnering with founder-led brands focused on growth. Equity capital for the investment came from Carlyle Partners VII, an $18.5 billion fund that makes majority and strategic minority investments primarily in the U.S. in targeted industries, including Consumer, Media & Retail.
