Surprisingly, E.l.f. Cosmetics' Chipotle-inspired makeup collection is real—but here are a few more food x beauty collabs that are April Fool's Day pranks.
Stryve, a beef snack company, posted a "new product alert" on Instagram with a photo of Biltong Scented Soap — a purple bar of soap that says, "For that Beefy Scent." Click the "link in bio," however, and you'll see: "Gotcha!"
Velveeta says it's debuting "V by Velveeta," a new skincare line—and there's a waitlist for the creamy orange skin cream. They made a commercial; watch it below.
Outback Steakhouse debuted its new lipstick collection on Instagram—Outback Lipsteak. It comes in a range of reds, from "The Rarest of Them All" to "Char Me Up, Scotty." The restaurant chain's IG Story says, "Look as delicious as our steaks." There's even a poll that says, "Which shade would you choose?"
Plus, take a look at gaming company Razer's ad for its Rapunzel Glow Up Chroma Hair Dye—and the hilarious Ipsy x Jif collab.
Happy April Fool's Day!