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    Breaking News

    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More

    The most viewed news on our site for the week ended January 16, 2020.

    Weekly Recap: L’Oréal Water Saver, BP Company of the Year, Cosmetify Report & More
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    Beauty Packaging Staff01.18.21
    Here's your weekly recap—the most viewed news stories on our site for the week ended January 16, 2020. 
     
    Last week, L'Oréal unveiled its new beauty tech innovation at CES 2021 — L'Oréal Water Saver. The sustainable system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L'Oréal Professionnel and Kérastase that flow directly into the water stream.
     
    We also announced that Drunk Elephant is our Company of the Year, Excellence in Packaging. Our readers voted and selected the winner.
     
    Finally, don’t miss the top beauty brands in Cosmetify’s latest report. The Cosmetify Index ranks the hottest beauty brands of 2020 based on Instagram followers, Instagram engagement, Instagram Mentions, Google search volume and change in search volume.
     
    Here are our top 10 most viewed stories from the past week:
     
    1. Ranking the Top 50 Cosmetic Companies
     
    2. Top 20 Companies
     
    3. Dove's Refillable Deodorant Is Made to Last a Lifetime
     
    4. L'Oréal Water Saver Debuts at CES 2021

    5. Drunk Elephant Is Our Company of The Year—Congrats!
     
    6. Sephora Unveils 2021 Birthday Gift Options
     
    7. Top Beauty Brands & More in Cosmetify's Latest Report
     
    8. Virginie Courtin-Clarins Steps into New Role at Clarins
     
    9. Keys Soulcare Unveils Six New Products
     
    10. Low MOQ Packaging for Indie Brands
     
    Thanks for reading our Breaking News. We'll have a new list for you next Monday.
     
    Have a great week!
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      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

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      Rapid urbanization, rising disposable income and social media exposure are driving growth, says GlobalData.
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