• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Former L’Oréal Exec Joins Glossier

    Lancôme Reveals New Global Sustainability Program

    First-Ever Skincare Line Focuses on Iron To Prevent Aging

    L’Oréal Reports Jump in Sales for First Quarter of 2021

    Young King Hair Care Launches in Target and Walmart Stores
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Kao

    Revlon

    Natura Cosméticos S.A.

    Oriflame

    Beiersdorf
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yonwoo/PKG

    Derik Industrial USA

    JSN Cosmetic Packaging

    CPP Global

    APC Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    L'Oréal Water Saver Debuts at CES 2021

    The innovative sustainable haircare technology is for salons and home use — watch the video that demonstrates how it works.

    L
    Related CONTENT
    • Former L’Oréal Exec Joins Glossier
    • Lancôme Reveals New Global Sustainability Program
    • First-Ever Skincare Line Focuses on Iron To Prevent Aging
    • L’Oréal Reports Jump in Sales for First Quarter of 2021
    • Young King Hair Care Launches in Target and Walmart Stores
    Beauty Packaging Staff01.11.21

    L'Oréal today unveiled its new beauty tech innovation at CES 2021 — L'Oréal Water Saver. Watch the video below. 

    The sustainable haircare system, developed with environmental innovation company Gjosa, reduces water usage by up to 80%. 

    The system is rolling out to salons first, followed by one for home use. It represents a new way to wash and care for your hair, L'Oreal states, since "it saves water while improving upon luxury and efficiency of the hair-washing experience through advanced technology."

    The system transforms the traditional hair-washing experience by combining high-powered water-optimizing technology with specially designed haircare products from L'Oréal Professionnel and Kérastase that flow directly into the water stream.

    Nicolas Hieronimus, Deputy CEO, L'Oréal Group, states, "We believe it is our responsibility at L'Oréal to do our part to preserve the earth's natural resources. Every drop of water is precious, and our new technology makes every drop of water count."

    Hieronimus continues, "L'Oréal Water Saver represents the next phase of our beauty tech ambition—one that delivers an exceptional personalized beauty experience while embodying our commitment to sustainability in every aspect of our business."

    More Details About How It Works

    L'Oréal Water Saver was created through a partnership between the L'Oréal Technology Incubator and the Swiss environmental innovation company Gjosa.

    The first-of-its kind product incorporates L'Oréal's legacy of formulation expertise with Gjosa's core water-optimizing technology that applies the principle of fractioning used in rocket engines to water flows.

    Water droplets collide according to a defined direction and uniform distribution. This reduces their size and accelerates their speed, ensuring every drop of water is used in the hair washing and rinsing process while making shampoos, conditioners, and other treatments easier to rinse.

    Guive Balooch, head of the L'Oréal Technology Incubator, says, "Our work at the L'Oréal Technology Incubator for the past decade has been committed to merging beauty with technology. Our goal is to challenge ourselves to reinvent the beauty experiences we know to create better, more efficient, and more personalized results for our consumers."

    Balooch continues, "L'Oréal Water Saver is backed by advanced technology—but what is most important is that it improves on our consumers' existing haircare experience and excites and inspires them."

    Breakthrough product features of the L'Oréal Water Saver device includes:
    • High water velocity and 80% water reduction compared to standard hair washing: the L'Oréal Water Saver platform uses two liters per minute, compared to the household standard eight liters, and with no detectable difference in pressure.

    • Patented Cloud Cleansing—a brand-new haircare experience: by infusing specially designed, micronized haircare formulas directly into the water stream, L'Oréal Water Saver creates droplets that are 10 times smaller, for better absorption and faster rinsing.

    • Data dashboard and impact reporting: Water and cost-saving data is tracked in an accompanying dashboard that provides salon owners with a history of treatments in addition to tracking reduction of water, energy and cost.

    Amin Abdulla, co-founder, Gjosa, adds, "L'Oréal Water Saver is the result of an exemplary exclusive partnership, which joins a century-long legacy of innovation in haircare with cutting edge technology. It represents a new type of sustainable experience for consumers, and one we look forward to seeing activated around the world."

    Where It is Available—and Its Impact on the Planet

    The L'Oréal Water Saver haircare experience is available now in select L'Oréal salons in New York and will be available in select salons in Paris starting February 2021. The global rollout will span 2021 and 2022.

    In the next few years, L'Oréal Water Saver is anticipated to be in thousands of salons, at which point it will have the potential for remarkable water savings—up to one billion gallons of water per year. A convenient at-home shower device will launch at a later date.


    Suggested For You
    Former L’Oréal Exec Joins Glossier Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging First-Ever Skincare Line Focuses on Iron To Prevent Aging
    L’Oréal Reports Jump in Sales for First Quarter of 2021 L’Oréal Reports Jump in Sales for First Quarter of 2021
    Young King Hair Care Launches in Target and Walmart Stores Young King Hair Care Launches in Target and Walmart Stores
    Lush Launches Recycling Scheme in UK and Ireland Lush Launches Recycling Scheme in UK and Ireland
    Loud Lacquer Partners with Hush Puppies Loud Lacquer Partners with Hush Puppies
    Tula Teams Up with 5 Influencers To Launch Skin Kits Tula Teams Up with 5 Influencers To Launch Skin Kits
    HipDot Launches a Reese HipDot Launches a Reese's Makeup Collection
    Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label
    Mario Lopez Announces the Fragrance Foundation Finalists Mario Lopez Announces the Fragrance Foundation Finalists
    Cosmoprof Worldwide Bologna Postpones 2021 Show Cosmoprof Worldwide Bologna Postpones 2021 Show
    Native Launches Broad Spectrum SPF 30 Mineral Sunscreens Native Launches Broad Spectrum SPF 30 Mineral Sunscreens
    Revieve Launches Skin Coach Revieve Launches Skin Coach
    Carlyle Group Acquires Majority Stake in Beautycounter Carlyle Group Acquires Majority Stake in Beautycounter

    Related Breaking News

    • Cosmetics
      Former L’Oréal Exec Joins Glossier

      Former L’Oréal Exec Joins Glossier

      Kleo Mack has been appointed as VP of Brand.
      Charles Sternberg, Assistant Editor 04.16.21

    • Cosmetics
      Lancôme Reveals New Global Sustainability Program

      Lancôme Reveals New Global Sustainability Program

      Sustainable roses, refillables, rechargeables and more.
      Jamie Matusow, Editor-in-Chief 04.16.21

    • Skin Care/Sun Care
      First-Ever Skincare Line Focuses on Iron To Prevent Aging

      First-Ever Skincare Line Focuses on Iron To Prevent Aging

      Dr. Xi Huang, founder of i-On Skincare, claims to have discovered a new, more effective way to prevent wrinkles and reverse the signs of aging on the skin.
      Marie Redding, Senior Editor 04.16.21


    • Cosmetics | Skin Care/Sun Care
      L’Oréal Reports Jump in Sales for First Quarter of 2021

      L’Oréal Reports Jump in Sales for First Quarter of 2021

      Skin care and hair care sales rise more than 20%, driven by gains in China and e-commerce.
      Charles Sternberg, Assistant Editor 04.16.21

    • Hair Care
      Young King Hair Care Launches in Target and Walmart Stores

      Young King Hair Care Launches in Target and Walmart Stores

      The Atlanta-based haircare brand aims to redefine selfcare and grooming for the next generation of Black and Brown men.
      Charles Sternberg, Assistant Editor 04.16.21

    • Cosmetics
      Lush Launches Recycling Scheme in UK and Ireland

      Lush Launches Recycling Scheme in UK and Ireland

      Customers can return plastic packaging to stores for credit.
      Charles Sternberg, Assistant Editor 04.15.21


    • Nails
      Loud Lacquer Partners with Hush Puppies

      Loud Lacquer Partners with Hush Puppies

      Loud Lacquer's new collection matches Hush Puppies' Brite Jells sandals
      Marie Redding, Senior Editor 04.15.21

    • Tula Teams Up with 5 Influencers To Launch Skin Kits

      Tula Teams Up with 5 Influencers To Launch Skin Kits

      These 5 influencers created personalized #EmbraceYourSkin kits for Tula Skincare.
      Marie Redding, Senior Editor 04.15.21

    • HipDot Launches a Reese

      HipDot Launches a Reese's Makeup Collection

      The cute candy-inspired makeup line comes in foil packaging designed to tear open—take a look at it in the video below.
      Marie Redding, Senior Editor 04.15.21


    • Skin Care/Sun Care
      Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label

      Innisfree Accused of ‘Green Washing’ and ‘Misleading’ with Label

      Consumers disappointed to discover that the brand’s bottle labelled ‘Hello, I’m Paper Bottle’ contains plastic.
      Charles Sternberg, Assistant Editor 04.15.21

    • Fragrances
      Mario Lopez Announces the Fragrance Foundation Finalists

      Mario Lopez Announces the Fragrance Foundation Finalists

      Highlights from the online event hosted by Mario Lopez, as the industry celebrates this year's Fragrance Foundation Award Finalists
      Marie Redding, Senior Editor 04.15.21

    • Cosmoprof Worldwide Bologna Postpones 2021 Show

      Cosmoprof Worldwide Bologna Postpones 2021 Show

      Announces 2022 dates.
      Jamie Matusow, Editor-in-Chief 04.14.21


    • Skin Care/Sun Care
      Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

      Native Launches Broad Spectrum SPF 30 Mineral Sunscreens

      Formula is designed to blend into all skin tones.
      Charles Sternberg, Assistant Editor 04.14.21

    • Skin Care/Sun Care
      Revieve Launches Skin Coach

      Revieve Launches Skin Coach

      An AI-powered skincare solution that guides people to improve their skin.
      Charles Sternberg, Assistant Editor 04.13.21

    • Cosmetics
      Carlyle Group Acquires Majority Stake in Beautycounter

      Carlyle Group Acquires Majority Stake in Beautycounter

      Plans to fast-track growth for the clean beauty brand.
      Charles Sternberg, Assistant Editor 04.13.21

    Trending
    • HipDot Launches A Reese's Makeup Collection
    • Ranking The Top 50 Cosmetic Companies
    • Innisfree Accused Of ‘Green Washing’ And ‘Misleading’ With Label
    Breaking News
    • Former L’Oréal Exec Joins Glossier
    • Lancôme Reveals New Global Sustainability Program
    • First-Ever Skincare Line Focuses on Iron To Prevent Aging
    • L’Oréal Reports Jump in Sales for First Quarter of 2021
    • Young King Hair Care Launches in Target and Walmart Stores
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AstaReal Astaxanthin Ingredient Receives U.S. Patent Approval
    Study on Kemin’s DailyZz Botanical Blend Uncovers Sleep Quality, Next-Day Performance Benefits
    FDA’s Dr. Cara Welch Opening Speaker at the 9th AHPA Botanical Congress
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    IGL Coatings Announces Partnership in Finland
    Axalta Schedules 1Q 2021 Earnings Conference Call
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Iterative Scopes Announces IBD-Focused Scientific Advisory Board
    Vicarious Surgical, D8 Holdings Corp. Combine Operations in $1.1 Billion Deal
    FDA Grants De Novo Clearance to Medtronic’s GI Genius Model
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bristol Myers Squibb Expands at Cambridge Crossing
    Amgen Completes Five Prime Acquisition
    Sartorius Expands in the UK
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Former L’Oréal Exec Joins Glossier
    Lancôme Reveals New Global Sustainability Program
    First-Ever Skincare Line Focuses on Iron To Prevent Aging
    Happi

    Latest Breaking News From Happi

    Fragrance Creators Association Celebrates P&G Executive
    What You're Reading on Happi.com
    Former L’Oréal Exec Joins Glossier
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Acrylic Resins Market Worth $21.9 Billion by 2025: MarketsandMarkets
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    TLMI reveals Eugene Singer Award winners at Virtual Spring Summit
    Monadnock Paper Mills joins SGP
    ACTEGA helps converter reach sustainability goals
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Albaad to Add Natural-Based Line in Israel
    First Quality to Discontinue Tampon Operations
    Jessup Installs New Era Coating and Laminating Line
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    BioMagnetic Sciences Names President and CEO
    Mainstay Medical Launches ReActiv8 in Australia
    Biogennix Rolls Out Agilon Strip Bone Graft
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    LG Display Cuts Down CO2-eq Emissions by 3 Million Tons in 2020
    European Commission's Innovation Radar Acknowledges 3 ARMOR Innovations

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login