Garnier has launched its One Green Step Report for the U.S. involving 18,000 respondents across the UK and seven countries.
 
The results reveal:
 

• 78% of respondents want to be more sustainable in 2021
• Of those who said the last year has made them think differently about their behaviors, almost a third agree 2020 was a wakeup call to protect the environment
• More than three times as many resolving to take action to help the planet than give up alcohol
• 60% of those intending to make an environmental/sustainability resolution say reduction in their use of plastic products is their #1 green priority in 2021
• 85% are more hopeful 2021 will be a more positive year than 2020

 
The survey of American respondents who might/will make a New Year’s resolution this year revealed that almost two thirds of those surveyed in the U.S. (60%) cite a reduction in their use of plastic products as their number one green priority in 2021, over three quarters of respondents want to be more sustainable (78%) and 31% have started to make changes to their actions and behaviors because of this year's pandemic.
 
In the U.S., 78% of those surveyed want to be more sustainable in 2021; an ambition which was echoed across all the other countries spotlighted in the report with 73% of those surveyed in the UK, 72% in France, 65% in Germany, 89% in the UAE and a significant 90% in India and Brazil and 94% Indonesia all agreeing it was a goal.
 
When asked why they think it would be easier to make a green resolution now than in previous years, 32% of those surveyed in the U.S. said that Covid-19 had made them re-evaluate their priorities. However, a bigger factor for enabling change was stated as brands now making it easier by offering more environmentally friendly packaging (33%). Notably 35% of respondents said the reason they were finding it easier to go green this year was that they now felt more knowledgeable.
 
‘A Wakeup Call to Protect Our Planet’
 
Garnier’s global brand president, Adrien Koskas, commented, “This report proves that 2020 was a wakeup call to protect our planet. The research looks at 8 countries, across 4 continents and shows that 2020 has acted as a stark reminder that we all need to take steps towards a greener planet.”
 
Koskas continued, “At Garnier we are trying to take green steps to do just that – in 2020 we launched our end-to-end approach to sustainability – Greener Beauty - which came with a wave of sustainable innovations, like our first ever solid shampoo bar with zero plastic waste, reusable eco-pads for removing makeup, and this year 100% recycled and recyclable bottles in our Fructis haircare range. Also, we hope to inform our consumers by publishing environmental impact scores of all our haircare products, launched in France and launching in the UK, US and Germany this year. The aim is to empower our consumers to take one green step by making a more sustainable choice.”
 
Giving consumers access to information is one of the major driving forces behind the publishing of the environmental and social impact of all Garnier haircare products, which will be available to U.S. consumers in the first half of the year via the Garnier website, with the aim of empowering and informing people to help them make more sustainable choices.
 
Environmental Initiatives
 
Product environmental and social impact scores will take into account 14 planetary impact factors such as greenhouse gas emissions, water scarcity, ocean acidification or impact on biodiversity. The scores given range from A to E – A being the lowest impact in the category. Garnier is hoping the roll out of this labelling system will have a widespread consumer awareness effect.
 
In November Garnier launched solid shampoo bars in their Ultimate Blends range with zero plastic waste. Other innovations launching globally have included Garnier SkinActive reusable Eco-Pads: zero waste pads for makeup removal; Garnier’s U.S. best-seller, Fructis Sleek&Shine Shampoo & Conditioner, now with 100% recycled plastic and recyclable bottles.