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    Breaking News

    Function of Beauty Launches in Target Stores

    Its customizable hair care products become available in a retail environment for the first time.

    Function of Beauty Launches in Target Stores
    Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options).
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    Beauty Packaging Staff01.07.21
    For the first time ever, Function of Beauty’s customizable hair care products are available in a retail environment. The brand is launching exclusively at Target with a new concept, a new format, and a new ritual for meeting your hair care needs.
     
    Initially thought to be too complex to shop offline, the brand designed a product and packaging system to bring customizable shampoo and conditioners in-store and make them available for Target’s guests to discover on retail shelves and in a unique experience on Target.com.
     
    How it Works
     
    Select one of four shampoo and conditioner bases (straight, wavy, curly, or coily). Then, select up to three #hairgoals (from 10 options). Each #hairgoal booster shot contains two hair goals, one for your shampoo and the other for your conditioner. Once at home, to complete your customization, follow these steps:
     
    1. Snap open your #hairgoal.
    2. Pour #hairgoal booster shot into your shampoo and conditioner one at a time.
    3. Shake vigorously for 15 seconds.
     

     

    #hairgoal Options Include:
     
    • Strengthen
    • Anti-Frizz
    • Deep Condition
    • Soothe Scalp
    • Volumize
    • Lengthen
    • Shine
    • Color Protection
    • Curl Definition
    • Thermal Protection
     
    All Function of Beauty products are formulated with clean and quality ingredients that are at least 92% naturally derived. They are sulfate-free, paraben-free, vegan, and cruelty-free.
     
    Function of Beauty will be available in-store nationally starting December 27, 2020, as well as shoppable on Target.com.
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    CURRENT ISSUE

    March 2021

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