Everist is a brand that believes that eco is for everyone and that high-performance, clean beauty products can exist without disposable plastic packaging.
About the Founders
Female founded, with backgrounds steeped in beauty from L'Oréal to Revlon, Everist was built by two women with a collective 25 years of experience working in the industry—Jayme Jenkins and Jessica Stevenson.
"Coming from big beauty, we understand what goes into making great products," said Jenkins, chief brand officer at Everist. "We also know and care about the impact that the beauty industry is having on the planet. To make eco for the masses we had to do things differently. Our approach is not to solely focus on the 'desire' to be conscious, but to have formulas that are best in class and maintain sustainability throughout their entire product lifecycle. Our haircare concentrates will change the way people look at eco beauty."
The Everist business model is to thoughtfully create new products that are modern and sustainable in performance and design. From the ultra-clean formulas to the infinitely-recyclable aluminum packaging and closed-loop CapBack program, to the light shipping footprint and carbon-neutral supply chain, all elements of the business were put under the microscope in order to be free of plastic-waste and have as little impact on the environment as possible.
Waterless Shampoo and Conditioner
Everist cream-pastes are 3x concentrated, meaning now a whole bottle of shampoo or conditioner can fit in a 100ml travel-friendly aluminum tube, a first of its kind in the industry. Containing coconut-derived cleansers, aloe vera and peppermint, amla, and rosemary oils among other clean ingredients, the formulas are completely waterless and activated with the water in the shower. Unlike current waterless bar options there is no messy build up on the side of the bathtub.
The brand is taking pre-orders now and will begin shipping their patent-pending waterless shampoo and conditioner formulas in early 2021 across the United States and Canada.
Everist's assortment in haircare is slated to expand and there is a roadmap for new innovations with additional SKUs in body care and skincare expected later in 2021.