Cosmoprof North America is shifting the 2021 show dates to August 29-31, 2021. The show, which had been scheduled for June 27-29, will remain at Mandalay Bay in Las Vegas, Nevada and highlight beauty products under three main segments: Cosmetics and Personal Care, Cosmopack, and Professional Beauty.
 
“With positive developments regarding Covid vaccinations, later dates help ensure the best health and safety conditions for our valued partners and guests. In addition, Mandalay Bay has new cleaning and safety protocols in place, and government recommendations for large gatherings will be followed for everyone’s well-being,” the event organizers stated.
 
Keeping the Event Engaging and Safe
 
"Cosmoprof North America has recorded constant growth from edition to edition: for this reason, we must evaluate all possible solutions to offer a quality event,” said Enrico Zannini, general manager of BolognaFiere Cosmoprof SpA. “The Cosmoprof format has adapted over the years to the needs of the North American market, with dynamic and creative initiatives specific to the new communication and distribution channels that find fertile ground in the United States. Therefore, it is necessary to ensure all attendees the best conditions for a professional experience in total serenity and safety, in line with the peculiarities of the exhibition.”
 
Steve Sleeper, executive director of the Professional Beauty Association, added, “As with BolognaFiere Cosmoprof SpA’s position, it’s imperative to the Professional Beauty Association that the best — and safest — experience is provided at Cosmoprof North America. We are dedicated to producing a compelling, engaging event worth waiting for in the safest environment possible that mirrors government recommendations.”