Founded by Sebastian Kneipp in 1891 in Bavaria, Germany, Kneipp pioneered the naturopathic and hydrotherapy movements. Today, the company provides aromatherapy bath and body products that promote relaxation, recovery and self-care. Kneipp's offerings bring excitement and differentiation to Ulta's bath category, strengthening the retailer's bath credentials with natural products.
"We're thrilled to partner with Ulta Beauty to offer their guests our unique range of therapeutic bath products. As the leading beauty retailer with an increasing focus on wellness, Ulta is the perfect partner for us as we continue to grow our loyal following in the U.S.," said Howard Schwartz, general manager of Kneipp.
Conscious Beauty Program
Along with the retail partnership, Kneipp has been accepted into Ulta's new Conscious Beauty Program. Ulta Beauty will be offering 15 products from the brands plant-based collection at select stores, while Ulta.com offers an extended range of 34 products and gift sets.
Included in the range of product offerings are Kneipp's bath salts, bath oils, and body wash from the brand's top selling lines: Arnica, Valerian & Hops, Lavender, and Eucalyptus.
Kneipp's line of products are now available in 800 Ulta Beauty locations in addition to Ulta.com.