The beauty retailer is empowering its beauty specialists to personalize customer experiences in-store and online with Salesfloor’s clienteling platform. The partnership allows Cos Bar to deliver expert beauty advice across all channels including online.
“One of the key differentiators for Cos Bar is the level of service we provide our customers, and it has been an important factor in our growth,” said Oliver Garfield, CEO at Cos Bar. “Our partnership with Salesfloor extends the personalized experience of our beauty experts to digital channels and allows our beauty specialists to build and nurture one-to-one relationships with their customers.”
Cos Bar customers can now communicate with beauty specialists via live chat, video, text messaging, and e-mail. Customers can ask questions or receive a beauty consultation from a beauty specialist in a local store and receive a reply instantly. This personalized service usually only experienced in store gives customers the reassurance to make informed beauty product purchases online.
The platform has been launched in all of Cos Bar’s stores across North America.
Digital Sales Tools
Beauty specialists at Cos Bar can even serve and sell to online customers by sending them purchasable product images or links across digital communication channels, including social media, and receive credit for online sales.
Additionally, Cos Bar has launched Salesfloor Storefronts, which enable customers to shop online with their beauty specialist on a personalized webpage that highlights the specialist’s favorite styles and recommendations.
“This partnership enables us to provide our customers with a seamless experience across channels while allowing customers to access a beauty specialist for personalized service at any time,” commented Christina Estrada, VP of Operations at Cos Bar. “This is a win-win situation for us and our customers, especially during a pandemic year. We see Salesfloor as a great way to align with customers’ new way of shopping.”