Beauty Packaging Staff10.22.20
Berry Global Inc.’s polyethylene squeezable tubes have been recognized by the APR as meeting and exceeding APR’s HDPE-01 Critical Guidance. This recognition is based on the technical recyclability of the packaging tube innovation with the HDPE bottle stream.
The recognition culminates from a rigorous process that involves regrinding standard production tubes into pellets, which are tested for density, moisture, and substrate percentage. Five different tube formats, with varying levels of substrate, barrier materials and decoration processes, including flexographic and silkscreen printing, were included in the test.
“Tubes are the ideal packaging format for a growing number of products around the world. Consumers really like the convenience and performance that comes with a tube,” said Diane Marret, sustainability director, Berry Global. “It’s important that we ensure that tubes are part of the sustainable packaging story,” she continued. “With the APR recognition, brand owners can feel confident that Berry’s tubes support their sustainability goals.”
Berry places a firm focus on creating a positive environmental impact through streamlined operations, continuously engaged partners, and optimized eco-friendly products. Through its determination to minimize waste and natural resource usage, Berry believes it can increase both recycling access and recycling rates.
In 2019, Berry announced its sustainability strategy through a company initiative named “Impact 2025.” As part of this initiative, Berry focused on further increasing the positive impact it has through its products, performance, and partners, with a long-term plan for the year 2025. The single-substrate tube with the Divinity HDPE closure is an important part of this commitment.
The recognition culminates from a rigorous process that involves regrinding standard production tubes into pellets, which are tested for density, moisture, and substrate percentage. Five different tube formats, with varying levels of substrate, barrier materials and decoration processes, including flexographic and silkscreen printing, were included in the test.
“Tubes are the ideal packaging format for a growing number of products around the world. Consumers really like the convenience and performance that comes with a tube,” said Diane Marret, sustainability director, Berry Global. “It’s important that we ensure that tubes are part of the sustainable packaging story,” she continued. “With the APR recognition, brand owners can feel confident that Berry’s tubes support their sustainability goals.”
Berry places a firm focus on creating a positive environmental impact through streamlined operations, continuously engaged partners, and optimized eco-friendly products. Through its determination to minimize waste and natural resource usage, Berry believes it can increase both recycling access and recycling rates.
In 2019, Berry announced its sustainability strategy through a company initiative named “Impact 2025.” As part of this initiative, Berry focused on further increasing the positive impact it has through its products, performance, and partners, with a long-term plan for the year 2025. The single-substrate tube with the Divinity HDPE closure is an important part of this commitment.
