KVD Vegan Beauty has launched nationwide at Ulta Beauty.
 
Ulta Beauty guests will find the brand's assortment—including best-selling items like the Tattoo Liquid Eye Liner, Lock-It Foundation and Everlasting Liquid Lipsticks, on ulta.com and at all 1,264 Ulta Beauty stores nationwide. This partnership will include product exclusives such as a Vegan Best Sellers introductory/value kit and a limited-edition, artist-designed makeup/fanny pack that will be a gift with any KVD VB purchase of $50 or more at Ulta Beauty.
 
"We are excited to continue the very strong momentum of KVD Vegan Beauty with expanded distribution to Ulta Beauty. This will allow us to reach new consumers, who have been asking us for years to come to Ulta Beauty,” said Kristin Walcott, president of Kendo Brands. “This launch will be a key pillar of our already successful 2020 re-branding as KVD Vegan Beauty. Those efforts include Ulta Beauty, incredible products and marketing, new advocates, digital leadership and our partnership with Sephoras everywhere."
 
After twelve years of exclusivity at Sephora US, the move to expand distribution into Ulta Beauty marks a new era for the brand to reach new beauty enthusiasts.

"We're proud to offer beloved brands and thrilled to add KVD Vegan Beauty to our assortment," said Monica Arnaudo, chief merchandising officer, Ulta Beauty. "As one of the most iconic, vegan, prestige makeup brands, KVD VB offers our guests' products that naturally reflect their wants, needs and values. Our teams look forward to welcoming new and existing brand fans to explore and discover KVD Vegan Beauty at Ulta Beauty."
 
KVD Vegan Beauty will continue to be sold at Sephoras globally, other fine retailers and on kvdveganbeauty.com.