Beauty Packaging Staff08.24.20
Jennifer Lopez is launching a makeup and skincare line -- and just dropped a few hints on Instagram with the selfie below and the post, Sunset glow... #JLoBeauty coming soon.
JLo is known for her suntanned look (sunbathing image above via Instagram), so we might expect the makeup line to include bronzing powders and golden eyeshadow, paired with natural peachy mauve lip color hues - if the selfie she just posted is any indication of what's to come.
This isn't the first we've heard about JLo's new beauty brand, but she has spoken more about creating a skincare line, rather than makeup. R29 reported that while she was promoting her film Second Act in NY in December 2018, she told moderator Yari Blanco, "I will be coming out with a skincare line. I've been working on it for a long time because I don't want to put [just] anything out...I want it to be something that encompasses all the things I've learned and all the secrets I have. And it doesn't have anything to do with needles."
The superstar partnered with Inglot Cosmetics on a limited-edition makeup collection in 2018.
JLo's fragrances are a success. Last fall, Lopez launched her 25th fragrance, Promise, in partnership with Designer Parfums.
Lopez is a judge on the NBC television competition, World of Dance, which she also produces.