Beauty Packaging Staff08.07.20
Experts agree—customization and personalization are big trends in beauty. Digital printing enables beauty brands to create customized SKUs, making it useful for limited edition products.
Greg Maze, director of marketing, Neenah, says, “Digital printing is a way to experiment with imagery or messaging for different audiences. Since it is easy to change and edit designs on a digital press, this method is optimal for using variable designs and conducting market testing. It only requires a minimal number of manual pre-press procedures, so production is expedited. This allows for quick turnaround times on short runs, such as samples and fast-selling products."
Choose the right type of board if you're project requires decorating with digital printing, experts say. Neenah Folding Board Papers are engineered to perform beautifully for all types of digitally printed decorations. The supplier offers a large variety of options in digital colors and textures for its Neenah Folding Board and Estate Label product lines.
Raed more in the feature, Digital & 3D Printing Inspire New Designs