Beauty Packaging Staff08.03.20
Tumi, the international travel and lifestyle brand, is launching its first men's fragrance experience, Awaken [08:00 GMT] and Unwind [20:00 GMT]. Created with global citizens in mind, the two fragrances were crafted with ingredients sourced from every time zone.
"To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit," said Victor Sanz, Tumi's creative director. "Tumi has always been synonymous with excellence in design, functionality and quality. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."
Awaken [08:00 GMT] is a fougère citrus woody fragrance designed to be “refreshing, revitalizing and stimulating.” According to Tumi, it is based on the power of dreams, and the limitless mentality of the man who wears the fragrance.
Unwind [20:00 GMT] “captures the essence of discovery invoked by travel and examines the feeling of being transported.” It is crafted for the contemporary man who approaches life with casual charm and timeless style, says Tumi.
Both fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.
Designed to reflect the Tumi DNA, the flacons are “elegant and timeless.” The heavy sleek glass of the bottle adds to the aesthetic, while the red actuator on the cap adds a finishing touch that ties in Tumi's heritage.
Tumi Awaken [08:00 GMT] and Unwind [20:00 GMT] will retail for $100 for 100ml exclusively in the U.S. on Tumi.com and at Tumi retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020.
"To architect a Tumi fragrance experience, we created scents that will seamlessly accompany him throughout his journey. Whether it be his daily commute or traveling to a new destination, the fragrances are an intentional add on to his signature kit," said Victor Sanz, Tumi's creative director. "Tumi has always been synonymous with excellence in design, functionality and quality. For our first foray into fragrance, I wanted to ensure every detail was meticulously crafted to speak to our legacy as a travel lifestyle brand."
Awaken [08:00 GMT] is a fougère citrus woody fragrance designed to be “refreshing, revitalizing and stimulating.” According to Tumi, it is based on the power of dreams, and the limitless mentality of the man who wears the fragrance.
Unwind [20:00 GMT] “captures the essence of discovery invoked by travel and examines the feeling of being transported.” It is crafted for the contemporary man who approaches life with casual charm and timeless style, says Tumi.
Both fragrances are highly concentrated and feature a patented anti-habituation technology that make them ultra-long lasting.
Designed to reflect the Tumi DNA, the flacons are “elegant and timeless.” The heavy sleek glass of the bottle adds to the aesthetic, while the red actuator on the cap adds a finishing touch that ties in Tumi's heritage.
Tumi Awaken [08:00 GMT] and Unwind [20:00 GMT] will retail for $100 for 100ml exclusively in the U.S. on Tumi.com and at Tumi retail stores, as well as at Bloomingdales locations nationally, beginning in August 2020.