Rihanna, who already created the hugely popular Fenty Beauty, just launched Fenty Skin, in partnership with Kendo Brands, a LVMH-owned company.
The line has a sleek modern look -- and some of the packaging is refillable.
Take a look at the video below, posted on Instagram, with the message, "This packaging needs a whole Moment." It shows Hydra Vizor Invisible Moisturizer, demonstrating how to refill the bottle with a new cartridge, and lock the pump in place. The 2-in-1 product is a lightweight moisturizer with SPF and, Rihanna posted herself, "it makes pores, and fine lines less visible, reduces the look of dark spots, and fights shine too.”
The brand has eliminated boxes where possible, incorporated post-consumer recycled materials, and says it "created refill systems where feasible."
The moisturizer described above is a part of the line's "Fenty Skin Start'rs." The regimen includes two other 2-in-1 products -- Total Cleans'r Remove-It-All Cleanser and Fat Water Pore-Refining Toner Serum.
More About the Line
Rihanna states, "Fenty Skin is my vision of the new culture of skincare – I wanted to create amazing products that really work, that are easy to use..."
Fenty Skin is a complete sensorial experience, so the products feature warm, tropical scents inspired by their ingredients like Barbados cherry, coconut, and fresh desert melon. The line is clean, vegan, gluten-free and oil-free. It combines globally sourced ingredients, like vitamin C-rich Barbados cherry, with gold standard skincare ingredients, like hyaluronic acid and niacinamide. The line is clean, vegan, gluten-free and oil-free.
Plus, every product was tested on all skin tones, textures, and types. Rihanna also welcomes skincare expert and licensed esthetician, Sean Garrette, as Fenty Skin Ambassador.
This packaging needs a whole MOMENT 📦 Let's unpack this HYDRA VIZOR Invisible Moisturizer + SPF: - Insert the cartridge into the holster and *click* into place - Twist the bottom to conceal the pump to take it on the go with no mess - HYDRA VIZOR is refillable! Order the HYDRA VIZOR refill ($30 USD) to replace the cartridge HYDRA VIZOR INVISIBLE MOISTURIZER + SPF is available now exclusively at fentyskin.com.