On a functional level, Kanebo’s new makeup strategy shifts away from “concealing” skin concerns with foundation on top of makeup base, to widening the range of expression by finishing the skin with a base-and-foundation blend. Finer control of skin texture and color reveals the distinct features and beauty of every person, according to the company.
The Lineup of Products
Kanebo Fusionfit Wear foundation is designed to enhance the beauty of the skin by feeding it with moisture and glow. Hybrid pigments coated with the ingredient containing amino acid derivatives that are similar to natural components of skin, ensure “beautiful, clear coloring that lasts.”
Kanebo Performing Drop makeup base comes in a range of textures and finishes. When used together with Kanebo Fusionfit Wear, it gives the skin “a clear, effortless-looking finish” by controlling color and texture.
Performing Drop opens up possibilities for the creation of unique, distinctive impressions. Three colors will be available: Radiant Black, Vibrant Red and Misty White.
Kanebo Moisture Rouge Neo lipstick combines makeup with care that “lavishly colors the lips while providing abundant moisture.” Its soft texture blends evenly and adheres closely to the lips while enveloping the lips in color. The oil base, with its wrapping effect, “comforts the lips with sensations of moisture while protecting them from dryness.”