Beauty Packaging Staff04.16.20
Glossier is launching a new product -- Hand Cream. (The product name couldn't be more on point.) It's in a stylish pink bottle with a flip-top cap -- and it looks squeezable.
Emily Weiss, the company's founder and CEO, states that the package is "ingenious." Stay tuned for a few design details at a later date.
Glossier Hand Cream will launch on April 23, but the company has already donated 10,000 units to healthcare workers.
Weiss posted: "Over the past month, we’ve been honored to donate thousands of Balm Dotcoms, Priming Moisturizers, and Soothing Face Mists to hospital teams across the country, including NYU Langone and Elmhurst Hospital in NYC, Brigham & Women’s Hospital in Boston, St. Jude Children’s Research Hospital in Memphis, and UCLA Health in Los Angeles. We’ve received countless messages from these healthcare professionals, letting us know how our products have provided them some relief from skin irritation and the unimaginable stress of being on the frontlines of the COVID-19 response."
She continues, "One of the most frequent requests we’ve received during this time is for a hand cream. As it happens, our community has been asking the same thing: We’ve been working on Glossier Hand Cream for nearly two years, and have been so excited to bring it into the world this spring."
Weiss explains, "We’ll be donating the first 10,000 units of Hand Cream to healthcare workers in the U.S., Glossier's home base. In the spirit of connection, we’re making it easy for people to request Hand Cream for their teams—in increments of 25, 50 or 80—by filling out this form.
She adds, "We’re grateful to other businesses who are retooling their factories to make hand sanitizer (something we can’t do, since we don’t own our factories), and to all the individuals and organizations who are doing what they can to help—whether that’s sewing masks or delivering meals to healthcare workers."