Beauty Packaging Staff03.27.20
L’Oréal USA has unveiled a multi-faceted initiative to support Americans during the COVID-19 outbreak and recovery. This commitment is made in addition to L’Oréal’s Europe-wide Coronavirus Solidarity Program, which includes a one-million euro donation to non-profit organizations across Europe.
L’Oréal USA’s initiative will be implemented immediately and includes the following measures:
“I know I speak for all of my colleagues when I say that we at L’Oréal USA feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work,” said Stéphane Rinderknech, president and CEO of L'Oréal USA, and executive vice president, North America. “We stand in solidarity with the brave people who are tirelessly and selflessly working to end this pandemic, and it is our hope that, through these actions, we are able to provide some relief during this challenging time.”
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L’Oréal USA’s initiative will be implemented immediately and includes the following measures:
- Donating $250,000 to the US hunger relief organization Feeding America to provide emergency support for their COVID-19 Response Fund and help relieve food-insecure families across America. This is part of a company-wide giving campaign in which L'Oréal USA will match additional employee donations dollar for dollar up to $25,000.
- Having its production facilities produce alcohol-based hand sanitizer to be provided free of charge to US employees, partners and healthcare professionals working on the frontlines of this emergency.
- Making a donation of personal care products valued at more than $1 million, including cleansers and moisturizers, to the non-profit organization Feed the Children as part of its community-based emergency response to COVID-19.
- Donating protective masks from its operations facilities in North Little Rock, Arkansas and Franklin, New Jersey, to local hospital systems in each surrounding community.
- Freezing the payments of very small and small-sized enterprises in its distribution network, including hair salons, until their businesses resume. Additionally, L’Oréal will shorten its payment times for small suppliers who have been most exposed to this economic crisis.
“I know I speak for all of my colleagues when I say that we at L’Oréal USA feel a deep responsibility to do our part to help address this crisis in the many communities in which we live and work,” said Stéphane Rinderknech, president and CEO of L'Oréal USA, and executive vice president, North America. “We stand in solidarity with the brave people who are tirelessly and selflessly working to end this pandemic, and it is our hope that, through these actions, we are able to provide some relief during this challenging time.”
More Coronavirus News
Here’s a look at what Beauty Packaging’s Top 20 Global Beauty Companies are doing to reduce the spread of coronavirus and how the epidemic will impact business in Q1 and beyond.
