Ilaria Resta has been appointed as president, Perfumery and member of Firmenich’s executive committee. Resta will join on March 2nd, 2020 and will officially take over the leadership of Perfumery on July 1st, 2020.
 
Resta joins Firmenich with more than 22 years of experience in building brands at Procter & Gamble. She has held leadership roles across its Beauty, Fabric and Home Care markets in Europe, North America and globally. In her most recent role as P&G's vice president North America Hair Care, Resta delivered growth results, led digital and e-commerce programs as well as purpose-driven sustainable experiences and received the WWD Beauty Inc 2019 Brand Builder of the Year Award. An Italian and Swiss citizen, Resta has a Bachelor's degree in Marketing and Economics from the University of Naples and a Master's degree in Financial Mathematics.
 
"I warmly welcome Ilaria to Firmenich's Executive Committee as president of our Perfumery business," said Gilbert Ghostine, CEO, Firmenich. "Ilaria is an inspiring leader with a great track record of empowering people, building iconic brands and outperforming markets. With her deep consumer understanding and passion for fragrance and innovation, I am confident she will be a partner of choice for our customers to make their brands stronger," adds Ghostine.
  
"I am very pleased to join Firmenich as President of Perfumery. Fragrance plays a critical role in connecting people with positive experiences and memories, which has been a personal passion for me throughout my career," commented Resta. "It is an honor for me to lead Firmenich's Perfumery Business into the future, building on an incredibly strong base of renowned creativity, talent and pioneering innovation. In my new role, I will focus on continuously strengthening the Group's leadership with the most loved and sustainable fragrances.”
 
Firmenich was recently recognized as the Most Sustainable Company in the Flavor & Fragrances Industry.