Overtone has expanded its color range -- the brand has launched four new conditioner shades, blue, green, orange, and pink.
The new colors are in the brand's "For Brown Hair" range, and will launch on February 12th.
The product line's original hues are Rose Gold, Red, and Purple.
Bella Romeo, VP of research and development at Overtone, says, "Our For Brown Hair range, including our newest shades, were created to address a need in the market that wasn't being met. There was not a solution available that would be both effective and non-damaging for brown-haired consumers interested in wearing a fantasy shade."
Romeo continues, "Our formulas work to either counteract or complement the warm or orange undertones of brown hair to produce vibrant, rich results."
The deeply pigmented new shades will yield brightest results on light brown starting shades, and achieve a more subtle tint on medium and dark brown strands.