Beiersdorf has acquired the natural cosmetics brand, "Stop The Water While Using Me!"
Both companies are based in Hamburg, Germany -- and are joining together to pursue their shared sustainability mission.
"Stop the Water While Using Me!" posted a message on its website saying it is collaborating with Beiersdorf and "therefore operating as an independent company within the Hamburg-based skin-care company’s brand universe."
Nina Witt, CEO of Stop The Water While Using Me!" states, “We will certainly continue to independently promote resource protection and sustainable consumption and to espouse our purpose – protecting, saving and donating water, the resource on which our very survival depends."
Witt continues, “We truly believe that every idea, no matter how small, can have a substantial impact. The declared aim of our new partnership is to transform these ideas into a reality even more quickly and thus maximize our overall impact. The underlying idea of our collaboration is to create a win-win-win solution that benefits all sides: both partners, but also the environment.”
Witt also said the brand plans to carry out its mission by creating joint sustainability initiatives and solutions for sustainable consumption.
Iain Holding, general manager of Beiersdorf Germany/Switzerland, says, “Sustainability is a top priority at Beiersdorf. That is why we are thrilled that Beiersdorf is partnering with this strong purpose driven brand...we will bring together our combined expertise, beliefs and talents in increasing our sustainable contribution for our consumers and the environment.”
More About The Brand -- and Its Goals
The indie brand was founded in 2011 by Stefan Kolle, co-founder of the advertising agency Kolle Rebbe, in collaboration with Kaya-Line Knust. Since then, the brand‘s mission has been to highlight the importance of protecting our resources.
By the end of this year, the brand's complete product range, as well as the entire company, will be carbon neutral -- and then carbon positive by the end of 2021.
Witt adds,"We will continue to produce pure natural cosmetics, expand our maximally sustain- able line of piece products, loudly and boldly spread our message and donate 1% of our sales to water protection projects. We will now have an opportunity to do all of these things at a much broader level.”