Beauty Packaging Staff01.13.20
TIGI Copyright a line of in-salon and at-home 'custom care' hair care products, has launched a new video campaign starring TIGI's brand ambassador, celebrity hairstylist Andrew Fitzsimons.
Named "You Can Always Start Over," the video series features inspirational and transformational makeover stories, each highlighting a unique topic and charitable cause.
The first video in the series supports the Trans Wellness Center, and highlights Program Manager Mariana Marroquin. She describes her personal journey and Fitzsimons' role in her hair transformation.
Fitzsimons says, "I am so proud to be a part of this campaign which sheds light onto the power of transformation and change. A new start can be a signifier of a rebirth, a new chapter in your life. It can be very powerful because it can give you the fuel to move on in a completely different direction."
Photos via Instagram/tigicopyright