PilotFish, a leading social media agency based in Edinburgh, has ranked the most influential brands on social media across various categories.
The agency says its final list was created using a variety of sources to find the biggest brands in each sector.
The team looked at the social accounts for each of these brands on Facebook, Twitter, Instagram, and YouTube -- and states that its ranking is based on one account. The company says, "We chose the account that best represents each brand's ‘main account’, to the best of our knowledge."
Take a look at the top 10 most influential brands in the Beauty sector, ranked by PilotFish.
Social Influence Index - Most Influential Beauty Brands of 2019
- Huda Beauty
- Maybelline New York
- MAC Cosmetics
- L'Oreal Paris
- Kylie Cosmetics
- Anastasia Beverley Hills
Take a look at the full list at PilotFish Media.
Photo above: screenshot via PilotFish Media.