Beauty Packaging Staff12.16.19
Bethenny Frankel's Skinnygirl, known for its low-calorie cocktail mixers, has partnered with VirMax to launch a supplement line for women.
VirMax, LLC Partners with Bethenny Frankel's Skinnygirl to Launch New Line of Supplements for Women
Healthier living for women is becoming more simplified and affordable thanks to the launch of a new line of Skinnygirl supplements available exclusively at Walgreens retail locations across the country.
Frankel, reality television star and founder/CEO of Skinnygirl, created the supplement line to help women address common health challenges.
Frankel says, "For many women, it is a challenge to manage a busy schedule while maintaining good health. Skinnygirl supplements give women a convenient and simple option to help address health and beauty issues that many of us struggle with. This partnership with VirMax and new line of products is a natural extension of the Skinnygirl brand."
Marty Gallant, president and CEO, VirMax, adds, "Bethenny has a keen sense of the needs of female consumers and it has been exciting to collaborate with her to identify underserved areas in the supplement market where VirMax could help fill a need. We look forward to working with her to help further educate women on the importance of self-care and how supplements can play a key role in their daily health and beauty routine."
The line includes:
- Hair, Skin & Nails with Biotin: Helps to maintain glossy hair, strong nails and radiant skin.
- Collagen Enhancer: Helps to fight signs of aging, reduce wrinkles and age spots and enhance collagen, making skin firmer.
- Relaxation & Sleep Support with Melatonin: Helps to increase relaxation and improve sleep quality and duration.
- Sensuality For Female Intimacy: Helps to increase desire, elevate sensation and improve blood flow.
All four products are non-GMO and offered in vegetarian capsules.
Skinnygirl Supplements by VirMax are available exclusively at more than 5,000 Walgreens stores across the country.