Raw Sugar Living has launched its new personal care brand, 'Raw Men,' at Target stores nationwide.
The products include hydrating body washes and bar soaps with 'clean' ingredients, processed using Cold Press Technology, and nature-inspired scents.
With a "Raw Men Smell Good" tagline, the product's scents include Charcoal + Bamboo, Black Coconut + Sea Salt, Citrus + Blue Agave, and Eucalyptus + Cedar Leaf.
Ronnie Shugar, CEO, Raw Sugar Living, says, "Target has been a strong strategic retail partner these past five years, and we're excited that our Raw Men products will give people more reasons to shop at their local Target store."
Shuga continues, "Consumers drive our product innovation, which is why we purposely captured the look and feel of the Raw Sugar brand family that they know and love, with a strong and masculine feel—from packaging to scents—uniquely resonating with men.
Donda Mullis, CMO, Raw Sugar Living, adds, "Men are jumping aboard the self-care movement band wagon and actively seeking clean, 'better for you' products that deliver real benefits to make them look better, feel better and smell better."