Ipsy's flagship event, 'Ipsy Live' takes place this weekend in New York City on October 12-13. The 'beauty experience' features Ciara and Gigi Gorgeous.
The company states, "the event re-imagines the Ipsy Gen Beauty format into a new era of immersive beauty experiences...will give beauty lovers the chance to come together, meet their favorite creators in person, and gain access to the newest brands and products in beauty."
Ipsy Live will be held at Center 415 in Manhattan from 10 am to 6 pm on Saturday and Sunday. There will be ale counters, build-your-own Glam Bag stations, on-site embroidery booths -- and over 40 brand sponsors, activations and services including Colourpop, OFRA, NatureLab Tokyo, Pixi Beauty, WEN Hair & Body Care by Chaz Dean, Betty Boop, Derma E and Purlisse.
Visitors can expect guest appearances by Ciara, Gigi Gorgeous, Loren Gray, La La Anthony, Patrick Starrr, Andrew Fitzsimmons, Mario Dedivanovic, Camila Coelho, Laura Sanchez and more.
A Sneak Peek at a New Color Cosmetics Collection
Ipsy Live also just announced a new partnership with YouTube personality, author and activist, Gigi Gorgeous.
With this creator-led collaboration, IPSY was able to develop an ultra-rich, limited-edition collection of colorful cosmetics that embodies Gigi's vibrant, larger-than-life personality.
Ipsy Live attendees will have the first sneak-peak of the beauty line.
Jenna Habayeb, Ipsy's chief brand officer, adds, "At the core, our events are driven by consumers' want for in-real-life experiences and human connection. We are beyond excited to bring Ipsy Live to the heart of New York City, and celebrate the community and their path towards self-expression."