Global superstar Jennifer Lopez has launched her 25th fragrance -- Promise. See the video below.
Designer Parfums partnered with Lopez on the launch. Promise is available exclusively at Ulta Beauty in the U.S., Boots, and Superdrug in the UK and Liverpool in Mexico.
Lopez comments, "This is a passion project for me. Promise embodies everything I am, not just as a performer, but as a person, as a mother and as a daughter. A brand is a promise - and this brand is very personal to me."
Photo above: (R) Jennifer Lopez at the pop-up shop in NYC, where Promise debuted, Photo via Instagram/jlo
A Floral Woody Sensual Scent
The fragrance is a floral woody scent, developed in partnership with Robertet. It opens with the fresh, fruity top notes of Italian Tangerine, pink berries and nashi pear. The heart includes orris, jasmine sambac and dewy honeysuckle. At its base is a creamy sandalwood and cashmere wood, infused with crystalized amber.
A 'Glowing' Bottle
The glamorous rectangular-shaped bottle seems to have a golden glow, like JLo herself. It is multifaceted glass, with high-shine rose gold metallic finishes. The company states, "The Promise bottle brings the modern and luxurious world of Jennifer Lopez to life with its reflective accents and warm and inviting hues of amber and champagne."
JLo is an 'Inspiring, Creative Force'
Tara Simon, senior vice president of merchandising at Ulta Beauty, says, "Jennifer is a true icon and inspiration to so many. Everything she does is amazing, and we could not be more thrilled to exclusively introduce Promise to U.S. consumers."
Parag Vidyarthi, managing director, Designer Parfums, adds, "Working with the force that is Jennifer Lopez to create something truly unique in the category has been inspiring. As the ultimate visionary and creative partner, Jennifer was steadfast in her pursuit to ensure Promise delivered the powerful emotional fragrance experience women are seeking."
Lopez currently stars in the critically acclaimed film, Hustlers, and released new music collaborations this year, along with her International 'It's My Party Tour.' She also received the Council of Fashion Designers of America (CFDA) Fashion Icon award.