Maintaining an established presence in the beauty industry is tough, especially when it comes to meeting the expectations of Gen Z and Millennial consumers.
Learn ways to gain a much greater following of these consumer types while still preserving your brand image and unique platform, during the conference "Creating Your Brand's Strategy and Product Development to Reach Gen Z & Millennial Markets" by Courtney McKenzie Newell, CEO of Crowned Marketing & Communications.
It takes place at MakeUp in NewYork on Wednesday September 11th, 2019, 1:30pm - 2:15pm.
Newell will discuss various ingredient and formulation trends that are worth capitalizing on -- and what services your brand may be able to outsource to avoid common marketing and branding mishaps.
Plus, the discussion will include the behavior patterns and expectations of Gen Z and Millennial consumers, ways to communicate transparency throughout your branding, and how “clean beauty” is making an impact on your target audience.