The Body Shop has reopened its newly renovated Canadian flagship store in Toronto's Eaton Centre. The newly renovated space plays homage to The Body Shop's U.K. heritage.
New features include a reclaimed porcelain fountain from the Welsh countryside, now refitted as a functioning sink to test and try the brand's bath and body products. Green and white tiles are inspired by the original store design.
A newly installed ceiling fixture highlights the brand's long history of Community Fair Trade, featuring stories and photos of its valued Community Trade partners.
Hilary Lloyd, vice president of marketing and corporate responsibility at The Body Shop, says, "The highly anticipated new design will enhance the overall customer experience by offering interactive and experiential elements...The store's revamped look will bring the brand's heritage into focus, showcasing all of the unique and differentiating elements of both our business and our products."
Consistent with The Body Shop's commitment to sustainability, the newly renovated store, along with all The Body Shop locations across Canada, will re-open with its "Return. Reuse. Recycling." program.
In partnership with TerraCycle, The Body Shop has outfitted all store locations with product recycling bins. The program encourages customers and "Love Your Body" Club members to return their empty bottles, jars, tubs, tubes and pots in exchange for a $10 voucher redeemable when you return 5 empty products.
The Body Shop, founded in 1976 in Brighton, England, by Dame Anita Roddick, has been operating for 39 years in Canada. The Body Shop seeks to make a difference by offering high quality, naturally inspired skincare, body care, hair care and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand's driving force.