• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

    Henkel Management Board Welcomes Wolfgang König

    Mielle Organics Gets a Major Investment

    Fekkai's Shea Butter Collection Is Back from the 90s

    MakeUp in Paris Is Postponed
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Johnson & Johnson

    Beiersdorf

    LVMH

    Henkel

    Kao
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Albéa

    JSN Cosmetic Packaging

    Coverpla Inc.

    JP Packaging LLC.

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021

    BizBash Names Unfiltered Experience ‘People's Choice: Best Influencer Event’
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Cosmo Magazine Launches a Fragrance Line with Luxe Brands

    The collection is called Eau de Juice, exclusively at Ulta Beauty -- and the bottles look like juice containers.

    Cosmo Magazine Launches a Fragrance Line with Luxe Brands
    Related CONTENT
    • Big Sky Packaging
    • Parlux & Kenneth Cole Launch New Fragrance, Mankind Legacy
    • Parlux
    • Plan Now for MakeUp in NewYork
    • Molton Brown Unveils Individualized Fragrance Collection
    08.01.19

    Luxe Brands has partnered with Cosmopolitan, the young women's media brand, to launch a fragrance line -- Eau de Juice.

    The fragrance collection includes four scents, in an innovative bottle designed to look like a juice drink container -- complete with a straw. 

    "Eau de Juice is cheeky, witty, and fun," says Cosmopolitan editor-in-chief Jessica Pels. "Fragrance is the busy girl's best secret weapon, and considering the fact that Cosmo readers account for one third of all beauty spending in this country, this is the perfect new extension for our brand."

    Tony Bajaj, CEO, Luxe Brands says, "As an entrepreneurial company, Luxe Brands prides itself on engaging in strategic and innovative partnerships to connect with consumers around the world in the beauty category. Our latest venture in business with Hearst Magazines expands our footprint within the industry; we couldn't be more excited to have the legacy and heritage of Cosmopolitan behind us."

    This partnership was brokered by IMG, Cosmopolitan's exclusive global licensing representative.

    Pop-Art-Inspired Packaging

    Beyond the "juice" itself, Cosmopolitan's ethos is captured through the unique patent-pending, pop-art inspired packaging. 

    Enlisting the help of Brooklyn based design team POWERSHOVEL, the groundbreaking design for Eau de Juice features four juice boxes, complete with a lip print on the straw.

    The bottles are decorated in four "Instagrammable shades" --  metallic gold, glossy white, soft-touch blue—and, of course, millennial pink.

    "Our vision was to create a brand narrative that is aspirational yet relatable, with a wink of humorous sensibility," notes Chief Marketing Officer of Luxe Brands, Noreen Dodge. "The concept, fragrances and packaging all needed to bring this to life for our consumer."

    The 'Juice'

    The collection of scents are "fresh, modern blends that are savvy and complex...to celebrate the sweetness and excitement of your juiciest moments," the press release states. 

    Each fragrance within the collection is playfully titled to match a mood - descriptions follow.
    • Extra Concentrated, by Firmenich Perfumer Ilias Ermenidis, is described as, "Too much is never enough. For when you're feeling your most over-the-top." The top notes are apple, champagne accord; the heart is praline; and a base of white patchouli and golden amber.

    • Pure Sugar, by Firmenich Perfumer Clément Gavarry, is described as, "Why isn't everything pink? For when you're feeling sweet and flirtatious." Wild strawberry, pink grapefruit are the top notes; followed by a heart of plum blossom and pink pepper; with jasmine sambac and praline at the base. 

    • 100% Chilled, by Firmenich Perfumer Honorine Blanc, is described as, "Set your status to OOO. For when you're feeling cozy and warm." The top notes are red berries and bergamot; with a heart of orange blossom and coconut water; and cashmere woods, musk, and sandalwood at the base. 

    • Love, Unfiltered, also by Clément Gavarry, is described as, "Simple? I don't know her. For when you're feeling like self-love is the best love." The top notes are red berries and mandarin; followed by a heart of wild freesia, and star jasmine petals; with a base of blonde woods and amber.
    Steve Ross, global chief licensing officer and head of brand development for Hearst Magazines, adds, "It's been said, a women is not fully dressed without her fragrance, so for Eau de Juice we forged the unprecedented collaboration with our talented editors at Cosmopolitan to inspire a range of scents that speak to her every mood and fancy, allowing new opportunities for Cosmo girls of all ages to express their individuality."

    Ross continues, "We partnered with an innovative industry leader who brilliantly captured the embodiment of our readers with insightful tone and manner in a fun, playful and whimsical way."

    Additional Details

    The Eau de Juice Collection of fragrances will be sold exclusively at Ulta Beauty online starting August 1, 2019 and in stores nationwide on August 5, 2019.

    The bottles are 1.7 oz/50 ml Eau de Parfum sprays, and will retail for the U.S. suggested retail of $55.00.

    Ashley Benson is the face of the campaign. Luxe Brands is also the company behind Ariana Grande's award-winning fragrance franchise. 









    Related Searches
    • love
    • launches
    • innovative
    • boxes
    Suggested For You
    Big Sky Packaging Big Sky Packaging
    Parlux & Kenneth Cole Launch New Fragrance, Mankind Legacy Parlux & Kenneth Cole Launch New Fragrance, Mankind Legacy
    Parlux Parlux
    Plan Now for  MakeUp in NewYork Plan Now for MakeUp in NewYork
    Molton Brown Unveils Individualized Fragrance Collection Molton Brown Unveils Individualized Fragrance Collection
    A Look at Frida Kahlo by Ulta Beauty A Look at Frida Kahlo by Ulta Beauty's Rose-Red Packaging
    Tara Brands Debuts in the U.S. Tara Brands Debuts in the U.S.
    The Ordinary Launches at Ulta Beauty The Ordinary Launches at Ulta Beauty
    CEW Beauty Awards Luncheon 2019 - The WINNERS CEW Beauty Awards Luncheon 2019 - The WINNERS
    Lime Crime Launches Liquid Lipstick with Cannabis Sativa Seed Oil Lime Crime Launches Liquid Lipstick with Cannabis Sativa Seed Oil
    Ariana Grande To Launch a New Fragrance & Beauty Line? Ariana Grande To Launch a New Fragrance & Beauty Line?
    Michelle Pfeiffer Michelle Pfeiffer's Fragrance Line Launches Today
    Peach & Lily Skincare Rolls Out To All Ulta Stores Nationwide Peach & Lily Skincare Rolls Out To All Ulta Stores Nationwide
    Kristen Bell & Dax Shepard Launch Hello Bello Baby Line Kristen Bell & Dax Shepard Launch Hello Bello Baby Line
    Nicki Minaj Nicki Minaj's New Fragrance Features a Bracelet on the Bottle

    Related Breaking News

    • Fragrances
      Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

      Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson

      Reign On and One Heart aim to give women the confidence to live boldly and shine.
      Charles Sternberg, Assistant Editor 04.08.21

    • Fragrances
      Exclusive Interview: Creating Dolly Parton

      Exclusive Interview: Creating Dolly Parton's New Fragrance—Designer Jon Dinapoli Tells All

      All the details on Dolly Scent From Above from bottle-designer-to-the-stars Jon Dinapoli of Jon Michael Design. Scroll down to the video interview below.
      Marie Redding, Senior Editor 04.05.21

    • Fragrances
      Judith Leiber Launches Men

      Judith Leiber Launches Men's Customizable Fragrance

      Judith Leiber's More is More fragrance for men, like the women's, is in the brand's innovative, refillable 3-chamber bottle.
      Marie Redding, Senior Editor 03.24.21


    • Fragrances
      Coty Partners with LanzaTech to Introduce Sustainable Ethanol

      Coty Partners with LanzaTech to Introduce Sustainable Ethanol

      Plans to have the majority of its fragrance portfolio using ethanol sourced from carbon-capture by 2023.
      Charles Sternberg, Assistant Editor 03.03.21

    • Fragrances
      Inter Parfums Reports a Strong Fourth Quarter

      Inter Parfums Reports a Strong Fourth Quarter

      Net sales rise at the end of a difficult year.
      Charles Sternberg, Assistant Editor 03.02.21

    • Fragrances
      Estée Lauder Taps Ana de Armas as Global Brand Ambassador

      Estée Lauder Taps Ana de Armas as Global Brand Ambassador

      Her first campaign for the brand debuts Beautiful Magnolia, a new fragrance.
      Charles Sternberg, Assistant Editor 02.26.21


    • Fragrances
      Clean Beauty Collective Partners with EarthDay.org

      Clean Beauty Collective Partners with EarthDay.org

      Launches Lush Fleur in a limited-edition package design featuring butterflies.
      Charles Sternberg, Assistant Editor 02.26.21

    • Fragrances
      IFF Reports Fourth Quarter and Full Year Results

      IFF Reports Fourth Quarter and Full Year Results

      The scent category outperformed the taste business unit.
      Charles Sternberg, Assistant Editor 02.11.21

    • Fragrances
      WWP Beauty Partners with Scentinvent Technologies

      WWP Beauty Partners with Scentinvent Technologies

      Launches new solid fragrance format for on-the-go use.
      Charles Sternberg, Assistant Editor 02.10.21


    • Cosmetics | Fragrances
      Gucci Beauty Flagship Store Launches on Tmall Luxury Pavilion

      Gucci Beauty Flagship Store Launches on Tmall Luxury Pavilion

      Connects Gucci Beauty products with more than 770 million Chinese consumers on the Tmall platform.
      Charles Sternberg, Assistant Editor 02.05.21

    • Fragrances
      IFF Merges with DuPont’s Nutrition & Biosciences Business

      IFF Merges with DuPont’s Nutrition & Biosciences Business

      Announces new brand identity to accelerate strategic transformation.
      Charles Sternberg, Assistant Editor 02.01.21

    • Fragrances
      Coty to Shut Down Manufacturing Site in Cologne, Germany

      Coty to Shut Down Manufacturing Site in Cologne, Germany

      Announces plans to consolidate global fragrance operations.
      Charles Sternberg, Assistant Editor 01.27.21


    • Cosmetics | Fragrances
      L’Occitane Files for Bankruptcy in U.S.

      L’Occitane Files for Bankruptcy in U.S.

      Commences voluntary Chapter 11 to further accelerate U.S. lease portfolio restructuring initiative.
      Charles Sternberg, Assistant Editor 01.27.21

    • Cosmetics | Fragrances
      The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

      The Estée Lauder Companies Announces Game-Changing Sustainability Goals for Travel Retail

      The new measures include changes in emissions, waste, energy and packaging.
      Jamie Matusow, Editor-in-Chief 01.26.21

    • Cosmetics | Fragrances
      Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More

      Weekly Recap: JLo Beauty Launches, Unilever Partners with Alibaba, Estée Lauder Appoints SVP & More

      The most viewed news on our site for the week ended January 23, 2020.
      Charles Sternberg, Assistant Editor 01.25.21

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Wondering How To Connect To The Latina Market?
    • Innisfree Unveils Paper Bottle
    • Huda Beauty Launches 1001 Nights Ramadan Kit
    • The Estée Lauder Companies Is Shutting Down Rodin Olio Lusso
    Breaking News
    • Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    • Henkel Management Board Welcomes Wolfgang König
    • Mielle Organics Gets a Major Investment
    • Fekkai's Shea Butter Collection Is Back from the 90s
    • MakeUp in Paris Is Postponed
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Kyowa Hakko Launches Heat-Treated Probiotic Strain for Eye Health
    CGA-7 Green Coffee Extract by Vidya Herbs Achieves Self-Affirmed GRAS Status
    Nutritional Complex Evidenced to Reduce Preterm Birth
    Coatings World

    Latest Breaking News From Coatings World

    Barentz Expands Canadian CASE Team
    Shepherd Color Company Opens Sales Office in China
    Chromaflo Technologies Awarded Gold Status CSR Rating by EcoVadis in EMEA
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CMS Establishes New Payment for Pelvalon’s Eclipse System
    Varian, Google Cloud Partner to Bring Convenience to Cancer Therapy
    Resonetics Leases New Manufacturing Space in Costa Rica
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Frontage Expands Capabilities at its Clinical Site in Secaucus, NJ
    Ascendia Pharmaceuticals Poised for Expansion
    Bora Pharmaceuticals Adds Roller Compaction Capabilities
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revlon Unveils New Fragrances Featuring Megan Thee Stallion & Sofia Carson
    Henkel Management Board Welcomes Wolfgang König
    Mielle Organics Gets a Major Investment
    Happi

    Latest Breaking News From Happi

    Nature’s Beauty Debuts Vegan Natural Body Care at Walgreens
    Estée Lauder Expands 'Beautiful' Fagrance Collection
    Mushrooms Are Key Ingredients in Beauty & Wellness
    Ink World

    Latest Breaking News From Ink World

    SE-DA Invests in Kornit Presto S
    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Dantex elevates Joseph Sanchez to digital business development manager
    Mactac's Kevin Clunie joins TLMI panel
    MacDermid announces two new global sales roles
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Precision Textiles Offers Biodegradable Medical Fabric
    Northshore Launches Megamax Briefs in New Colors
    Essity Acquires Distribution Rights to Sorbact in Australia and New Zealand
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Google Executive Joins SeaSpine's Board of Directors
    HSS and LimaCorporate Open Provider-Based 3D Design and Printing Facility
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Tive Multi-sensor Tracker Solo 5G Relies on Sensirion SHT33
    VTT in 2020: Successful Year Despite Globally Challenging Times
    Lux Research: 3D Printing Market to Reach $51 Billion in 2030

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login