• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    ADF&PCD Wraps Up in New York

    Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork

    Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging

    Low MOQs? No Problem

    Sizing Up the Skincare Market
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Top News
    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan

    Pantone Names Classic Blue the 2020 Color of the Year

    Burst Launches Black Expanding Dental Floss

    Glossier Enters Nordstrom for the Holidays
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    HCP Packaging USA, Inc.

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners

    All the Winners in the 2019 NJPEC Package of the Year Awards

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    WWP Wins Three NJPEC Awards

    Cat-Themed Beauty Collection to Launch in Japan

    Jumpstarting the Innovation Process

    Lancôme Inaugurates First Flagship in Paris

    Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Younique's Next-Gen Fiber Mascara Ships Over 1 MIllion Units

    Schwarzkopf Partners with TerraCycle

    Tom's of Maine Introduces Recyclable Toothpaste Tube

    IPSY Is Launching Its First Brand, Developed In-House

    AR Metallizing Acquires Eurofoil Paper Coating GmbH
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    What Gen Z and Millennial Women Look for in Beauty

    Instagram-Ready Innovative Packages

    Jumpstarting the Innovation Process

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    Top 20 Companies
    Natura Cosméticos S.A.

    Johnson & Johnson

    Henkel

    LBrands

    Oriflame
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Berry Global

    Alpha Packaging

    Cosmopak USA LLC

    Tapematic USA, Inc.

    Big Sky Packaging
    Industry Events
    Live From Show
    Exhibitor Showcase
    Webinars

    Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

    ADF&PCD Paris Adds New Features

    Sally Beauty Is Recognized by the Women's Forum of New York

    29 Winners at the NJPEC Package of the Year Awards 2019

    NJPEC Gala To Honor Package of the Year Award Winners
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Axe Recruits Marvel To Create A Superhero Team, the Fresh-Men

    The brand is promoting its new line of Ice Chill products.

    Axe Recruits Marvel To Create A Superhero Team, the Fresh-Men
    Related CONTENT
    • CoolSculpting Recruits Real Housewives' Star
    • Michael Bolton Marks 50 Years with New Fragrance Line & Album
    • Unilever Unveils Reusable Packaging Innovations for 9 Brands
    • The Pentawards Conference to be Held at ADF&PCD Shanghai 2019
    • Unilever Launches Dry Spray Minis & Deodorant Wipes
    07.16.19

    AXE has partnered with Marvel to create its own team of superheros -- they're not the X-Men, take a look at the Fresh-Men pictured above.

    The Fresh-Men are a collective of seemingly normal high-school students with super abilities, meant to inspire teens everywhere "to stay chill" -- promoting Axe's new line of Ice Chill products. (The line's shower gel is shown above.)

    The brand recently debuted the first chapter in its new five-part video comic series, available to view here on Axe's website.

    Rapper and actor Kyle, aka SuperDuperKyle, makes a cameo in the comics. He previously partnered with AXE for its high school Senior Orientation program.

    Fans can meet Kyle by visiting Axe and Marvel at San Diego's annual comic and pop culture festival at the Interactive Zone on July 20th. The Fresh-Men will be signing copies of their limited-edition comic book.

    The Fresh-Men comic will also have an exclusive, complementary new soundtrack, produced in partnership with Mass Appeal.

    The Fresh-Men Mixtape features Dave East, Kodie Shane, 070 Phi, D Savage, Louis IV and Akilz Amari, with original songs inspired by the characters and their superpowers. Fans can stream the mixtape on the brand's website, as well as on Spotify.

    The Fresh-Men

    The team of Fresh-Men are:
    • Damian Garcia (Burner): Damian is fireproof and can generate heat biologically, blasting projectiles of fire from his hands.

    • Alyssa Jordan (Windchill): Alyssa generates cold, which manifests as wind or ice. She can also make water from the moisture in the air, or steam if she works together with Damian's fire powers.

    • Danny Lee (Kid Vanish): Danny can make himself invisible, and while in this state he can pass through most solid objects. This power conflicts sharply with his desire to be the center of attention.

    • Emily Everheart (Override): Emily has the power of communication. The nanobots coursing through her blood enable her to understand and speak any language on Earth – including computer languages.

    • Tyrell Taylor (Doubletime): A superior athlete, Tyrell can either move really fast or slow down time, depending on who you ask.

    Why Is A Personal Care Brand Creating a Superhero Team?

    Axe states in its press release, "Inspired by proprietary research (a part of media agency Mindshare's Media Dystopia series that explores the power of franchise properties, fandom, and interconnected stories) and work by AXE, the brand is providing fans more content and experiences from their favorite stories that connect with consumers in a deeper way." 

    Mark Lodwick, brand director, Axe, comments, "Comic books are awesome storytelling vehicles for our teen fans, so working with Marvel was a no-brainer. We believe attraction and confidence are powers guys can tap into everyday to be their best selves, so creating a team of young super heroes who routinely flex that confidence when facing adversity is a perfect way to reinforce this belief to our guys."

    Lodwick adds, "Also by creating a mixtape, we drew on our fans love of hip hop to further explore these characters and extend the experience, fun and enjoyment of the Fresh-Men to our fans."   

    Fans who sign up with their email address on the Axe's website will receive a free 30-day trial subscription to Marvel Unlimited, to gain access to 25,000+ comics.
    Related Searches
    • instagram
    • love
    • fresh
    • personal care
    Suggested For You
    Michael Kors Debuts New Fragrance Campaign with Gigi Hadid Michael Kors Debuts New Fragrance Campaign with Gigi Hadid
    Lady Gaga Lady Gaga's Fans Are Excited About Haus Beauty
    Atlas Tube Filling Atlas Tube Filling
    Circular Shopping Platform Loop Launches in U.S. Circular Shopping Platform Loop Launches in U.S.
    Elizabeth Taylor White Diamonds En Rouge Debuts at Macy Elizabeth Taylor White Diamonds En Rouge Debuts at Macy's
    Ariana Grande To Launch a New Fragrance & Beauty Line? Ariana Grande To Launch a New Fragrance & Beauty Line?
    NYX Is Going To Coachella, with an NYX Is Going To Coachella, with an 'Immersive Glitter Trip' Experience
    Nicki Minaj Nicki Minaj's New Fragrance Features a Bracelet on the Bottle
    Clarisonic Asks Fans to Vote in 24-Hour Poll Tomorrow Clarisonic Asks Fans to Vote in 24-Hour Poll Tomorrow
    L L'Occitane en Provence Features Employees in Campaign
    Unilever Launches Dry Spray Minis & Deodorant Wipes Unilever Launches Dry Spray Minis & Deodorant Wipes
    The Pentawards Conference to be Held at ADF&PCD Shanghai 2019 The Pentawards Conference to be Held at ADF&PCD Shanghai 2019
    Unilever Unveils Reusable Packaging Innovations for 9 Brands Unilever Unveils Reusable Packaging Innovations for 9 Brands
    Michael Bolton Marks 50 Years with New Fragrance Line & Album Michael Bolton Marks 50 Years with New Fragrance Line & Album
    CoolSculpting Recruits Real Housewives CoolSculpting Recruits Real Housewives' Star

    Related Breaking News

    • Cosmetics | Personal Care
      WWP Wins Three NJPEC Awards

      WWP Wins Three NJPEC Awards

      Solutions ranged from packaging to visual impact.
      Beauty Packaging Staff 12.06.19

    • Cosmetics
      Cat-Themed Beauty Collection to Launch in Japan

      Cat-Themed Beauty Collection to Launch in Japan

      The Chinese brand aims to expand to Europe and the U.S.
      Beauty Packaging Staff 12.06.19

    • Pantone Names Classic Blue the 2020 Color of the Year

      Pantone Names Classic Blue the 2020 Color of the Year

      Pantone says Classic Blue is timeless, enduring and elegant in its simplicity -- others say it's boring.
      Beauty Packaging Staff 12.05.19


    • Burst Launches Black Expanding Dental Floss

      Burst Launches Black Expanding Dental Floss

      The new type of floss expands to better clean between teeth -- and its dispenser package is reusable and refillable.
      Beauty Packaging Staff 12.05.19

    • Glossier Enters Nordstrom for the Holidays

      Glossier Enters Nordstrom for the Holidays

      7 pop-ups will be featured in the retailer’s ‘pop-up’ space or in special areas.
      Beauty Packaging Staff 12.05.19

    • Cosmetics
      Lancôme Inaugurates First Flagship in Paris

      Lancôme Inaugurates First Flagship in Paris

      Finds a new address on the Champs-Élysées.
      Beauty Packaging Staff 12.04.19


    • Cosmetics
      Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing

      Beautycounter Founder & CEO Testifies in House Cosmetic Reform Hearing

      Renfrew supports more regulation in the beauty industry.
      Beauty Packaging Staff 12.04.19

    • Gina Boswell Joins Geltor’s Board of Directors

      Gina Boswell Joins Geltor’s Board of Directors

      The former Unilever, Lauder and Avon exec takes on ‘biodesigned protein ingredients.’
      Beauty Packaging Staff 12.04.19

    • Massage Envy

      Massage Envy's CEO Steps Down

      Beth Stiller is Massage Envy's new chief executive officer.
      Beauty Packaging Staff 12.03.19


    • HempSmart Is Recognized in the LA Business Journal

      HempSmart Is Recognized in the LA Business Journal's Beauty Awards

      Marijuana Company of America's HempSmart product line is a nominee in the Los Angeles Business Journal's 2019 Fashion & Beauty Awards.
      12.03.19

    • Revlon’s Ex-CEO Named President at Unilever NA

      Revlon’s Ex-CEO Named President at Unilever NA

      Unilever’s leadership changes follow current NA president’s retirement.
      Beauty Packaging Staff 12.03.19

    • Loti Wellness Launches A Self-Care Subscription Box

      Loti Wellness Launches A Self-Care Subscription Box

      Now beauty fans can subscribe to #SelfCare.
      12.03.19

    • Cosmetics | Men | Skin Care/Sun Care
      What Boosts Sales of Beauty Products in Asia?

      What Boosts Sales of Beauty Products in Asia?

      Data reveals promises of good health, a natural look—and more—can seal the deal.
      Beauty Packaging Staff 12.03.19

    • Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

      Cosmoprof Asia 2019 Hosts Nearly 3,000 Exhibitors

      24 Country, Region and Group Pavilions presented new projects from across the globe.
      Beauty Packaging Staff 12.03.19

    • Quadpack Debuts on Euronext Growth Stock Exchange

      A public listing is a potential next step.
      Beauty Packaging Staff 12.03.19

    Breaking News
    • WWP Wins Three NJPEC Awards
    • Cat-Themed Beauty Collection to Launch in Japan
    • Pantone Names Classic Blue the 2020 Color of the Year
    • Burst Launches Black Expanding Dental Floss
    • Glossier Enters Nordstrom for the Holidays
    View Breaking News >
    CURRENT ISSUE

    October/November 2019

    • ADF&PCD Wraps Up in New York
    • Turnkey, ‘Clean Beauty’ and Color Trends Spark Talk at MakeUp in NewYork
    • Cosmoprof NA Points to ‘Re-Focused’ Directions in Packaging
    • Low MOQs? No Problem
    • Sizing Up the Skincare Market
    • Top 20 Global Beauty Companies
    • View More >
    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    International Scientific Society Calls for Omega-3 Blood Testing in Future Research
    Pharmactive Affron Saffron May Help Relieve Depression Symptoms
    Warmer Temperatures Could Lead to Concerning Levels of Arsenic in Rice
    Coatings World

    Latest Breaking News From Coatings World

    Cristo Rey High School Educator Named 2019 Axalta All-Pro Teacher of the Year
    Michelman Makes United Way of Greater Cincinnati’s List of Top 25 Corporate Campaigns
    BCF: Coatings Industry Reports Record Improvement in Waste, Recycling, Accident Rates
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    FDA OKs Roche's Nasal Swab MRSA Test
    Philips & Paige to Deliver Clinical-Grade AI Applications to Pathology Labs
    Eye Test for Parkinson's Gains Breakthrough Designation
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Almac Awarded $1M BMGF Grant
    Vivera Pharma, Parexel Ink Clinical Services Agreement
    MedPharm Triples Capacity at RTP Site
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    WWP Wins Three NJPEC Awards
    Cat-Themed Beauty Collection to Launch in Japan
    Pantone Names Classic Blue the 2020 Color of the Year
    Happi

    Latest Breaking News From Happi

    Lip Lab Opening in Brooklyn
    Raining Rose Expands Exec Team
    Scott’s Sells Personal Care Production Site
    Ink World

    Latest Breaking News From Ink World

    ePac Flexible Packaging Expands into Asia Pacific Market
    Haney, HP Developing Sustainable Fashion Packaging for Heron Preston
    Addipel Moves to New HQ, Expands Production Facility
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    HP teams with Haney for sustainable packaging
    Tags & Labels Printing adds Heidelberg’s Versafire EP
    Austrian converter installs first Nilpeter press
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Thrace to Relocate U.S. Capacity
    FiltXPO Speaker Line-Up Announced
    Nölken Incorporates Sustainable Wipes Packaging
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Orthofix Appoints New Spine Business Leader
    Viant to Halt EtO Sterilization at Michigan Plant by End of Year
    Synaptive Medical's Modus V Expands Into Spine Market
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    IDTechEx Show! Announces Graphene Award Winner
    OE-A Continues to Bring Future of Printed Electronics to CES 2020
    Avancis, Smit Thermal, HZB, CNRS, Solliace Team for Higher Efficiencies in CIGS

    Copyright © 2019 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.