Drunk Elephant has announced the launch of 'House of Drunk' in New York, the brand's first-ever pop-up shop in the U.S.
The space is in the heart of Soho, Manhattan, and brings to life Drunk Elephant's playful and irreverent aesthetic while providing visitors with an interactive look into the brand's clean compatible products.
'House of Drunk' celebrates the reformulation of fan favorite moisturizer Lala Retro Whipped Cream. The new version will be available in July and features an added plant ceramide complex.
Drunk Elephant Founder Tiffany Masterson states, "I wanted to introduce the recently updated Lala Retro Whipped Cream in a fun and experiential environment before it launches in July - this pop-up is insane and feels exactly like you're stepping inside the brand; it just brings it to life."
The new formulation, infused with six African oils and a plant ceramide complex, helps skin retain long-lasting moisture and combats signs of aging.
House of Drunk will open its doors on June 14th and will be open to the public during select dates and times through June 23rd.